Month: February 2013

If EDSA Revolution Happened Today: How To Start A Marketing Movement

Movements are powerful. It defines a culture, empowers a nation, and gives people a strong reason to fight for a cause they believe in. Two days ago, Filipinos celebrated the 27th EDSA revolution. Years of violent repression and despotic rule drove millions of people to rally on the entire stretch of EDSA in 1986. The …

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The Inbound Marketer’s DNA: Mastering the 5 Skills of Innovators

In the world of information overload, brands are becoming publishers and the old cliche “Content is King” is on the rise more than ever. How do you, as a Marketer, separate your inbound marketing strategies from your competitors? Think of it this way: there will always be a competitor with more marketing budget who will …

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Making Content Marketing a Part of Your Company Culture

Consumers today have enormous power to communicate what they want, when and how they want it. They demand real-time conversation and a two-way dialogue that marketers try to meet by providing them with fresh and relevant information they’d love to consume anytime. Question is – how can you produce this type of dialogue consistently? In …

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Racing With Winners: The TrueLogic Experience

Tomorrow, we will welcome a new batch of on-the-job (OJT) trainees from different universities. They’ll probably walk with anticipation as they meet new faces, their eyes will feast on the vibrancy of the atmosphere, they will find their spot, start occupying spaces, and move in an environment away from their comfort zones. As they will …

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