Month: March 2013

Top 5 Most Effective Content Marketing Strategies

Content marketing is expected to grow in the coming years. More than just being important, content is becoming an essential aspect of online marketing.  Just look at today’s SEO, which looks more like a specific type of content marketing than link building. If the marketer focuses on context instead of back links, he’ll drive real …

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EVOLUTION IN THE DIGITAL AGE

“Survival of the fittest.”  This is a phrase that originated from the concept of Natural Selection.  Many people now (incorrectly) use the concept to summarily describe the theory of evolution.  The problem with evolution is that it happens slowly and over a long span of time.  This makes it virtually impossible to measure, observe, and …

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How to Create a Site Structure that Benefits End-Users and Search Engines

After all the recent talks about Panda integrating into Google’s indexing algorithm, after the last roll out coined as Panda 25, I couldn’t think of any better topic than one that reminds marketers to create excellent website structures that work best for visitors and ultimately serving search engines. As most SEO’s know, creating an effective …

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