Month: April 2013

Content Marketing Basics: A Refresher

An individual’s instinct to buy is driven by how effectively you can appeal to his self-interest and how convincingly you can make him want your product more. Self-interest triggers purchasing decision, and desire apparently fuels it. Like all forms of marketing, content marketing revolves around human behavior. And behavior, as we know, is triggered by …

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The Rise of Mobile Video App : Should you Jump in the Bandwagon?

As SEO becomes more content-centric, marketers have focused their strategies on creating interesting blog and feature articles that people would love to gulp down any time.Though there’s absolutely nothing wrong to it, a lot of these marketers fail to leverage the power of visual content into their approach. In a time where audiences have more …

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TrueLogic Talk at Digital Marketing In A BLINK Conference

There is no doubt today’s customers are more social, more savvy, and more connected than ever before. We are at the Dawn of the Connected Consumers. All of this means you need to have a much smarter strategy to pursue them. This is why TrueLogic Online Solutions was invited to speak at Digital Marketing In …

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Integrating SEO and Content Marketing for Better Optimization Strategy

SEO and Content used to be two independent departments in digital marketing. The former aims to please the search engines, while the latter focuses on producing stories and articles that capture human interest and amplify user engagement. One focuses on optimizing technology, while the other focuses on compelling consumers to connect with a brand in …

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Twitter’s VINE: The Next App to Beat Instagram?

Twitter got the whole world talking in 140 characters. And now, it introduces another way of creating videos – in just six seconds. In a nutshell, that’s what Vine is about – an iOS app from Twitter that lets you create and share six-second video clips in a snap. “The Power of Engagement in Six …

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Co-Citation and Co-Occurrence: How They Affect Your Site Rankings

Co-citation and co-occurrence are terms that are still considered as theoretical ranking factors that Google has not confirmed nor denied. But there’s something about these two buzz words that keep the SEO industry talking. Can these new ranking factors be the next big things in SEO? Let’s find out. Co-Citation According to a definition summed …

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How to Run a Successful PPC Campaign

A carefully planned, well-managed pay-per-click (PPC) campaign does at least three things: It gets you more SERPs visibility, it lets you direct your leads towards the next step in your marketing funnel, and it puts a spotlight on campaigns, products or services that you want to highlight instantly. It’s important to know how to run …

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