Facebook scheduled a product launch on June 20, and sent out these mysterious invitations to reporters via snail mail on June 14. People have speculated that the big reveal could be a newsreader for the popular social network, but more recent reports suggest the event might launch a new video functionality for Instagram.
Month: June 2013
Good news for Twitter users who are looking to measure the activity you are generating on social media more accurately: Analytics is coming your way. Yesterday, the social networking site did a test-run of their built-in analytics feature on their advertising page. They have since taken down the Analytics section, but according to Twitter, they are pleased with the results, and they are deciding what to do next
A representative from Twitter told Mashable that they have been “experimenting giving the analytics feature to [small] groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”
The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.
The Philippines was named the most emotional society in the world back in 2012, and that makes it even more important for local advertisers to appeal to their target markets’ feelings. There’s a lot we can learn from the local video advertising scene in terms of adding a more human element to your online video campaign.