Month: June 2013

Twitter Briefly Tests Analytics Feature

Good news for Twitter users who are looking to measure the activity you are generating on social media more accurately: Analytics is coming your way. Yesterday, the social networking site did a test-run of their built-in analytics feature on their advertising page. They have since taken down the Analytics section, but according to Twitter, they are pleased with the results, and they are deciding what to do next

A representative from Twitter told Mashable that they have been “experimenting giving the analytics feature to [small] groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”

Appealing to Feelings: Tips on Putting Emotion into Your Online Video Campaign

The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.

The Philippines was named the most emotional society in the world back in 2012, and that makes it even more important for local advertisers to appeal to their target markets’ feelings. There’s a lot we can learn from the local video advertising scene in terms of adding a more human element to your online video campaign.

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