Month: September 2013

Google Announces “Hummingbird” Algorithm during 15th Anniversary

Google celebrated its 15th anniversary with a press event last week, where they officially announced their latest algorithm: Hummingbird. According to Google’s executives, the change was made to handle users’ increasingly complex queries and searches conducted through voice search on mobile devices. The new algorithm update was quietly implemented about a month ago. Google vice …

Google Announces “Hummingbird” Algorithm during 15th Anniversary Read More »

Four Questions to Answer before Starting a Web Design Project

Getting your business’ first website up and running can be an exciting endeavor, but as with any online project, proper planning is always required. Every website needs to strike a balance between form, functionality, and purpose. You can help your designers and developers accomplish this balance by answering the following questions before you start the …

Four Questions to Answer before Starting a Web Design Project Read More »

YouTube Announces Improved Commenting System

YouTube comments are currently displayed according to date, but that’s about to change. The popular video sharing website announced a new commenting system that focuses on relevant, meaningful discussions instead of simply sorting comments chronologically. YouTube comments have become a breeding ground for spam, bullying, and offensive or unhelpful remarks. Implementing a system that focuses …

YouTube Announces Improved Commenting System Read More »

Google to Make All Searches Secure Except for Ad Clicks

Tracking your organic search referrals will become much more challenging with Google’s latest move. Following the public uproar caused by the overnight increase to almost 100% of “Not Provided” Google traffic, the search engine giant confirmed they are moving towards implementing secure search not just for logged in users, but for everyone. Increasing Trend to …

Google to Make All Searches Secure Except for Ad Clicks Read More »

Optimizing Your Website for Mobile Local Search

Your business will miss a lot of opportunities if it doesn’t manage to reach mobile users, especially if you are targeting local consumers. According to studies conducted by BrightEdge, mobile traffic to websites have gone up by 125% since last year, and mobile users are only likely to click on links they find on the …

Optimizing Your Website for Mobile Local Search Read More »

Enhancing Your Content Marketing Campaigns with Linkable Assets

The value of natural links to your search engine optimization campaign cannot be stressed enough. Given the direction algorithm updates are taking, and the latest link scheme definitions update from Google, it’s important to focus on both the quality and quantity of backlinks you are building through your SEO efforts. With many different types of …

Enhancing Your Content Marketing Campaigns with Linkable Assets Read More »

Staying Agile in the Digital Age

Today’s technology has created a challenging and dynamic environment for businesses. In an age where change happens quickly and often, modern marketers need strategies that allow them to adapt. Agile marketing doesn’t just allow you to adapt to change – it allows you to use change as an effective marketing tool. While your marketing efforts …

Staying Agile in the Digital Age Read More »

Rebranding Lessons from Yahoo

A significant portion of my Facebook feed was in an uproar over Yahoo’s new logo when it was unveiled last week. The deluge of complaints and criticisms included a very blunt comment from a professional designer, who said something along the lines of: “That moment when a logo goes against everything the company is about.” …

Rebranding Lessons from Yahoo Read More »

Rumors of Google Algorithm Update Rampant; No Confirmation from Google

Webmasters, SEO and online marketing specialists are abuzz once again with rumors of Google updating their algorithms once again. The speculation arose after various SERPs monitoring tools registered high activity on August 21 and yesterday, September 4. The spike in Google SERPs activity has led to discussions about Google possibly updating their algorithms again. Increased …

Rumors of Google Algorithm Update Rampant; No Confirmation from Google Read More »

CALL US FOR A
FREE CONSULTATION

GOING DIGITAL?
FILL OUT THE FORM.

Scroll to Top