Month: December 2013

Will Submitting Sitemaps Ensure Your Pages will Get Indexed?

Creating a sitemap is one of the many ways you can help Google detect and crawl the contents of your website. A well-arranged and linked sitemap helps crawlers identify the pages of your website and include these in the SERPs. But will submitting a sitemap guarantee indexing and ranking? This was a recent topic in …

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Google Will Switch to New Website Verification API in 2014

Here’s something that webmasters and website owners should know: Just before Christmas, John Mueller announced on the official Google Webmaster Central blog that they will be retiring the old website verification API method at the start of the year. According to Mueller’s post, they will retire the old verification API method on the 31st of …

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Google Starts Reducing Authorship Snippets in Search Results

After many complaints surfaced about websites losing authorship snippets in search results pages (SERPs), Matt Cutts confirmed with Search Engine Land that Google has indeed started reducing the appearance of authorship snippets in their search results pages. About 15% of authorship snippets are no longer visible in search results. Low Quality = No Authorship At …

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Video Ad Viewership Increased By More than Twice in 2013

Digital analytics solutions provider comScore recently released data showing that video ads more than doubled its views in 2013 compared to November 2012. The number of video ads viewed by November 2013 totaled 26.8 billion, which is more than twice the 10.5 billion viewed video ads from the same time last year. This goes to …

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Matt Cutts Advises Webmasters Not to Worry about Duplicate Content Too Much

Many webmasters and SEO specialists treat duplicate content as a major and serious issue, but the latest Google Webmaster Help video may help put them at ease. In this video, Matt Cutts answers the question: “How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?” Cutts …

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It’s a Cold Holiday Season for Search: Overall Search Volume Down, Market Shares Frozen

We talked about the status of Web Search last month, using the data comScore gathered and analyzed for their monthly qSearch report. We noted that Google managed to maintain its U.S. search market share, and that Bing’ was slowly and increasing steadily throughout the year. Many search marketers expected these numbers to change and search …

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Survey: 70% of Consumers Doing Product Searches Biased Towards Brands

How important is branding to your online marketing strategy? Very important, if you are going to listen to your target audience. The results of a recent research conducted by Search Engine Land and SurveyMonkey shows that almost 70% of consumers look for recognized retail brands when choosing what results to click during product searches online. …

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Google Brings Social Content to Display Network with +Posts

Google now allows brands to make their Google+ content visible to a larger audience with +Posts. This new paid advertising feature allows brands to publish their posts across Google’s Display Network to drive traffic back to their Google+ profile. Making Ads More Social +Posts don’t just display images and text. Google describes it as a …

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