Month: March 2014

Amazon Could Be Joining the Ad-Supported Video Streaming Bandwagon

Amazon.com might be stepping into the ad-supported television and music-video streaming scene. Wall Street Journal reports that this information comes from people “close to the company,” who also said that the service will feature original and licensed content, and could launch in a few months. Amazon has allegedly outlined potential partners for this service, including …

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Coca-Cola Brings Spotify to the Philippines

Music streaming site Spotify is available in the Philippines at last, thanks to a tie-up with the global brand Coca-Cola. The launch was announced through Coca-Cola’s official Facebook and Twitter accounts yesterday. .@Spotify is here! Get your free exclusive access here: http://t.co/BYgwZTO7fH #CocaColaMusic pic.twitter.com/DthLiCFuMR — Coca-Cola PH (@CocaCola_PH) March 25, 2014 This move is one …

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Pinterest Ads Not on the Market Yet, but They Will Not Come Cheap

Pinterest started testing their paid ads, also known as Promoted Pins, back in October 2013. The popular content curation platform still hasn’t put their ads up for sale yet, but a Ad Age reports that the company is asking for spending commitments from $1M to $2M, and $30-40 per impression (CPM). Image taken from the Pinterest …

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Google Encrypts Gmail to Protect Users from Unwanted Snooping

Google has just increased security for its users by enhancing their Gmail services’ encryption. Starting yesterday, Gmail “will always use an encrypted HTTPS connection when users check and send their email.” Image from WonderHowTo In the announcement cross-posted on the official Google blog and the official Gmail blog, Gmail Security Engineering Lead Nicolas Lidzborski says the …

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A Quick Guide to Local SEO in China

If you will revisit the previous blogs I’ve written about Chinese SEO, you’ll see one common denominator: they all highlight the importance of local presence in China. It’s more difficult for international websites to rank in Chinese search engines than it is in Google because these search engines are very specific about their ranking factors …

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HBO Asia and SKYcable bring HBO GO to the Philippines

HBO Asia and SKYcable have officially launched HBO GO in the Philippines. The online streaming service was first launched in the US in 2010, and the Philippines is the second Asian country to gain access to it. HBO Asia CEO Jonathan Spink; HBO brand ambassadors Saab, Pia, and Maxene Magalona; and SKYcable COO Ray Montenola …

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Your Consumer Ratings, Now on Google AdWords

Prepare to put your best foot forward with Google’s new AdWords format, featuring Consumer Ratings Annotations. Customer ratings will now be displayed as part of your PPC ads in Google AdWords. Google AdWords samples the new format with Customer Ratings Annotations As you can see, the ratings go under your AdWords ad copy. Another version …

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