Month: April 2015

Back to the Future: Making the Most of Your Old Blog Posts

We work hard to keep our content calendar on time and on track. We publish new blog posts regularly, produce original images and videos for our audience, and launch new products to keep them coming back. We rinse and repeat, pumping resources into content creation to keep the blog fed and the readers updated. But …

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Facebook’s Algorithm Update: What this Means for Brands and Marketers

There’s a new algorithm update that could affect small businesses, and it’s not from Google. While everyone was busy with the launch of Google’s mobile-friendly algorithm last week, Facebook made an announcement in the shadows about upcoming changes to News Feed, particularly how certain content shows up on a user’s timeline. In a blog posted …

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Google says Video is a “Must-Have” for Successful Mobile Marketing

Google’s recent mobile-friendly algorithm update hows that mobile is the next frontier for digital marketing. A mobile-friendly site, however, should not only be your focus.   Video in Mobile In a recent post on Think With Google, the search giant tells us we shouldn’t ignore other aspects of a mobile marketing campaign, particularly videos. Google …

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Mastering the Art of Content Curation on Social Media

Every social media strategy benefits from content curation. For many brands, it is neither economical nor practical to create their own content every time; they usually end up posting too infrequently, or produce rushed, low quality work. Third-party content help keep followers engaged when you don’t have the resources to produce something of your own. …

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PeepCon 2015: A Value Packed Search Marketing Conference

If you haven’t heard the news, the Philippines recently saw one of its most ambitious search marketing conferences yet. PeepCon was a non-profit event for a cause, and it aimed to bring together some of the best minds from various backgrounds in one value-packed seminar. Seeing as how The Heritage Hotel’s ballroom was practically overflowing …

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