Month: August 2015

Meet M, Facebook’s Answer to Siri and Cortana

M is for move over, Siri! There’s a new intelligent personal assistant in town, and it commands at least 700 million users worldwide. Facebook has launched M, its own personal assistant available through the Facebook Messenger app. The personal digital assistant is Facebook’s bold answer to Apple’s Siri and Microsoft’s Cortana. Humans + AI Facebook …

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Facebook Introduces New Features on the Audience Network

Facebook is following up their launch of the Audience Network with an expansion of ad formats that, according to the social network, will provide better outcomes for advertisers and users. The feature expansion includes more extensive use of Native Video, as well as unique formats for interstitials. According to Facebook representatives, these two are their …

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Alphabet: Google’s New Parent Company

There’s a new kind of Alphabet in town, and it’s not adorable, beautiful, and full of charm (or is it?). Google has outgrown Google, as the company announced Monday, August 10, that they have restructured the organization to create a parent company called Alphabet. In a blog post titled “G is for Google”, Google CEO …

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Improve Customer Service Social Media in 5 Easy Steps

The way you interact with customers can truly make or break your business. In a digital world where almost all consumers are connected, complaints are one click away and reputations can be destroyed with a simple ‘share’ button. All it takes to ruin an organization’s reputation are a few bad reviews, complaints, and stories of …

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mCommerce: Selling to Customers on the Go

Mobile shopping is huge, and all brands need to acknowledge this. In a previous blog post, we discussed how the growth of mobile is steadily changing the online landscape. People are starting to use their phones for everything, and shopping is no exception to this. Smartphones have made it incredibly easy to purchase anything on …

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Facebook Now World’s Most Used Tech Product, Ad Revenue Soars

Facebook has been on a roll these past few months. First came the launch of its Instant Articles, then the partnership with Shopify for the addition of a ‘Buy’ button, and then there was the report about users spending a lot of time on Facebook Mobile. Jump in Revenue Now, more positive news comes as …

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