Month: May 2016

PeepCon 2.0: Where SEO Experts Converge for Industry Growth

May 21 is another feat for the digital marketing community in the Philippines – PeepCon 2.0: The Philippines’ Premier Search Marketing Conference. Held at the AFP Theater in Camp Aguinaldo, Quezon City, this year’s PeepCon got bigger and bolder with the presence of SEO and digital marketing experts locally and internationally. TrueLogic is proud to …

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RankBrain: When Search Becomes Human-Centric

We’ve seen how the digital landscape has changed throughout the years – from algorithms shifting the way search engines work, to search trends affecting the way people make queries. But, the changes in the digital landscape are far from over. SEO is taking a new turn with Google’s artificial intelligence system: RankBrain. Google started using …

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Are You Targeting the Right Market?

It’s common marketing knowledge to identify your target market before taking your business further in your niche. But, there’s more to your target market than narrowing down prospects. Only a few businesses can execute a thorough marketing identification, which provides them the arsenal to leverage their product or service. Think of target market identification as …

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Getting More Value with Re-Optimized Content

Content optimization goes beyond keyword usage and SEO methodologies. While new content can drive traffic and reach a wider audience, this is not always the answer. A better approach would be to re-optimize your old content. Why do you need to re-optimize those old blog posts instead of just creating new content? It’s simple. Some …

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Fit to Work: Truelogic’s Health and Wellness Day 2016

Sitting in front of a computer throughout the day is a common picture in the corporate world. The Truelogic family is familiar with this scene. The difference is we don’t let that kind of setting dominate us—we change the pace to make our workplace fun and conducive to the wellbeing of every employee. Last April …

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Satisfied or Not? Dealing with Unhappy Customers

Every business has an encounter with unhappy customers. You might have missed a deadline for a project, or delivered the wrong product that warranted their dissatisfaction. This doesn’t mean it’s the end of your business, though. Unhappy customers are part of the business cycle—even the most prominent brand out there has its fair share of …

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