Month: June 2016

Facebook Wins: What SMEs Can Learn from Big Brands

Small and medium enterprises serve as the major driver for growth in the Philippines. As statistics show, 99.6% of registered businesses in the country are in the SME sector. And this is expected to grow with the Philippines being the top-performing economy in the Southeast Asian region. This poses a question, “How do you win …

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Targeting Today’s Customers – The Millennials

Today’s consumer base is dominated by a unique market – the Millennials, or Generation Y. Born between 1980 and 2000, Millennials are lavished with modern conveniences and thrive on the perks of the digital world. Businesses see the Millennial generation in two ways: an easy target for marketing and an unstable consumer base easily influenced …

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SEO Summit 2016: Knowledge, Thought Leadership and More

Knowledge and experience go hand in hand, and this serves as the core value behind SEO Summit 2016. A setting for learning and connecting with the SEO community, this year’s meeting saw some of the industry’s gurus who shared their expertise on today’s trends and best practices. As involvement in the SEO community and pursuit …

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Communicating Corporate Values to Customers

Core values are a staple in businesses, but not all translate these into the customer cycle. Some brands simply use these as a starting point for their visions without converting the values into business competencies. Businesses are likely to have similar core values that represent their brand. The only difference is how they translate these …

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