Month: September 2016

What Great Writers Know about Articles that Drive Traffic

[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), conversion, keywords – so many terms remind you of what you’re supposed to do to help your site gain online traction. Sometimes it’s not even just your own website that you would like to get customers’ attention; …

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Penguin 4.0: The Change We’re All Expecting

The digital landscape has been going on and on about a Penguin update happening for the past years. When someone asked Gary Illyes about the rollout date of the next Penguin update, this was his answer: — Gary Illyes (@methode) September 13, 2016 And now that Google finally announced a new Penguin rollout, it’s exactly …

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BvB: How can Your Local Business Rank Higher Than the Others?

In 2000, Jason Toews and Dustin Coupal founded GasBuddy.com, a website that helps people find the cheapest gas in their area. The first thing they had to do was convince drivers to log into the website and share the prices of fuel where they filled up. It was not an easy task—just like anything done …

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Google Algorithm Updates: What’s in Them for You?

If you’re on Twitter, you’ve probably encountered tweets like this: This is happening right now. Might even be tempted to think it’s #googlepenguinpic.twitter.com/lrOdqhwdg9 — Dawn Anderson (@dawnieando) September 3, 2016 This was just last week. Panicking yet? Google denied a Penguin update—that’s about the extent of what they’ve said—but a major Google update did happen …

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