Month: November 2019

A Guide to Incorporating SEO into Your New Website

Digital marketing has become an essential part of a business’ overall marketing strategy, and the company website is the center of these efforts, as this is what receives organic traffic from new and potential customers. Despite this, many companies still don’t think about including search engine optimization (SEO) in their marketing efforts until slow business growth has affected their …

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SEO and PPC: Better Together

Building brand awareness and reaching out to customers are important if you’re running a small to medium business, competition is high, and with today’s digital age comes the frequently asked question, “How do you promote your brand online?”  Pay-per-click (PPC) and search engine optimization (SEO) are two of the most effective and widely used methods …

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