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Jobelle Omang

Jobelle Omang is the Marketing Specialist for TrueLogic Online Solutions, Inc. Part of her job is to deliver tactical online marketing strategies, campaigns and content programs for TrueLogic and other internal brands. When not working, you can see her either reading, writing, painting, drawing, or teaching kids. May or may not be obsessed with Doctor Who.

Expanding Quality Conversations : A Look at Viral Marketing

What makes things go viral? Why do some videos get 10 million views while others don’t? Why do certain products get talked about more often than their competitors? How can a picture get shared to over hundreds of media channels? What is it about a silly dance step that makes it so appealing?

Wharton Marketing Professor Jonah Berger set out to answer these questions. According to Berger, viral marketing is not about luck, it’s also not random, and most definitely not about cats. “There’s a science behind it. We have to understand the psychology and the social transmission process.”

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