Four Instagram and Pinterest Marketing Lessons from Big Brands

The popularity of photography apps and image sharing sites proves just how powerful visuals can be. A single image can convey a lot more than a whole paragraph can, and tap into as many emotions as a compelling online video does.

Apu Gupta, CEO and co-founder of Curalate, says that consumers share nearly 5,000 images on Facebook, Tumblr, and Instagram each second. That’s in addition to the amount of visual content Pinterest’s 40 million users share each day.

Twitter Briefly Tests Analytics Feature

Good news for Twitter users who are looking to measure the activity you are generating on social media more accurately: Analytics is coming your way. Yesterday, the social networking site did a test-run of their built-in analytics feature on their advertising page. They have since taken down the Analytics section, but according to Twitter, they are pleased with the results, and they are deciding what to do next

A representative from Twitter told Mashable that they have been “experimenting giving the analytics feature to [small] groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”