Are Baidu and Alibaba Taking On Tencent Together?

Two of the top three biggest Internet companies in China have been seen interacting on Weibo, sparking rumors of a budding friendship and a possible future tie-up to compete with the third of the top three biggest Internet companies in the country. Search engine giant Baidu and ecommerce titan Alibaba are rumored to be potentially teaming up to come up with social networking (SNS) solutions and take on Tencent’s popular mobile IM app WeChat.

Chinese Internet giants Baidu and Alibaba are rumored to be looking at future tie-ins, with the targets being social networking and fellow Chinese Internet giant Tencent.

Chinese Internet giants Baidu and Alibaba are rumored to be looking at future tie-ins, with the targets being social networking and fellow Chinese Internet giant Tencent.

Baidu and Alibaba’s SNS Background

Baidu has been focused on online search solutions for the most part, but recently they have been engaged in a series of major acquisitions that indicate they plan to expand their services to be more holistic like Google. One of these acquisitions is a controlling stake in Nuomi, which is the group-buying business of Renren, a social network similar to Facebook.

Alibaba, meanwhile, launched Laiwang last August, an instant messaging service that aims to rival Tencent’s WeChat service. Yue Guofeng, the general manager for Baidu’s wireless business division, posted a statement of support on Weibo, noting the demand for some of the features Laiwang has to offer.

Possible New SNS Tie-Up

The rumor of Baidu and Alibaba’s possible SNS tie-up in the future started from Yue Guofeng’s post on Weibo. If ever this collaboration will happen, Baidu can help Alibaba in promoting Laiwang, pushing it to become a major competitor of Tencent’s WeChat, which now has over 300 million users. This is especially helpful after the backlash Alibaba suffered following reports that Alibaba was requiring their employees to sign up more users, putting their annual bonuses on the line.

The pair can also work towards developing an SNS solution using Renren as the base, and incorporating different elements of search and ecommerce to create a more powerful social network. Whether the potential tie-up is a marketing partnership or an equity one, both Baidu and Alibaba will benefit from the expertise and resources of the other should it happen.

What This Means for You

If you’re going to enter the Chinese online market, getting SEO company services that optimize for Baidu is a must. A partnership like this will change your methodology to include both Renren and Alibaba in the optimization mix, creating an integrated multi-platform online marketing approach similar to what you ought to do for Google.

We’d be glad to help you create an online marketing strategy in preparation for this possible tie-up. Contact us today to get started.

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Clayton Wood

Clayton Wood

Clayton Wood is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps small and large businesses achieve their goals for themselves, their families and their communities. He’s managed thousands of online marketing campaigns across the globe, helped start ups be profitable in three different countries for over 6 years.
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