Every website undergoes at least one redesign in its lifetime. There are many good reasons to redesign a website, such as improving its user experience, turning it responsive, or launch new products or services. Many companies redesign their companies once every six months to two years, but 38% of them do not see any improvement in website performance after redesigning.
Companies and marketers who are unsatisfied with their redesigns usually have one thing in common: they redesigned for the wrong reasons. Redesigning a website costs a lot of money, time, and effort, so you need a valid reason to do it.
If you’re thinking of overhauling your website’s design just because of the following reasons, you may want to reconsider.
It Needs to Look Like [BRAND]’s Website
Nobody likes a copycat. Being inspired by a different brand’s website is different from copying their design. Don’t copy a website’s design just because it works for that brand. Your brand has different needs, and blindly copying someone else’s work might not improve your website at all. The best web design is the one that reflects your brand’s unique value proposition and caters to your specific audience.
The Boss Says We Should
Hubspot’s 2013 State of Web Design Report showed that the executive team usually has the final vote when it comes to redesigning a website. While it’s great to have the executive team’s input during the design and development process, but they sometimes focus too much on branding. Designers, developers, marketers, and the executive team need to really collaborate and discuss whether a redesign is necessary or not.
Our Website is Boring
Starting a redesign project just because “it’s time for a change” might not be the best idea. It’s easy to get tired of your website because you see it every day, but that doesn’t mean your visitors find it boring. If your website’s users like your site and you’re seeing a good, steady flow of conversions, there’s no need to go through a redesign. Always remember that popular saying: “If it ain’t broke, don’t fix it.”
The Competition Redesigned Their Site
It’s good to keep an eye on your competition, but you don’t need to obsess over them. You don’t need to redesign your website just because your competition did. Working on other aspects of your online campaign might be a better way to spend your time and resources.
We Need Something to Announce
Creating a press release for a brand-new website design might seem like a good idea, but you shouldn’t redesign a website just for the sake of having news to talk about. A website redesign is only big news if it provides something new and worthwhile to its users.
Redesigning is a big decision, and you need to weigh your reasons and options carefully before going through with it. Contact us if you’re interested in developing a new design for your website.