Google Updates Search Query Feature on Webmaster Tools

Two new updates to Google Webmaster Tools were announced yesterday through the official Google Webmaster Central blog. These updates will give you better insight into your target market’s interests and actions by providing more detailed search query data.

Improvements in Mobile Site Statistics

The first announcement, which came out early in the afternoon yesterday, discussed changes in mobile tracking for GWT’s search queries feature. Now, when you view your separate m. mobile site using the new mobile filter (see image below for reference), you will see the following:

  • Queries where your m. pages appeared in search results for mobile browsers
  • Queries where Google applied Skip Redirect. This means that, while search results displayed the desktop URL, the user was automatically directed to the corresponding m. version of the URL (thus saving the user from latency of a server-side redirect).

The new mobile filter makes it easier for you to study the behavior of your mobile audience. This is especially useful for developing more effective multi-screen and multi-platform online marketing strategies. The change was rolled out to GWT on December 31, 2013.

Google points out the changes in their mobile filter for their search queries feature.

Google points out the changes in their mobile filter for their search queries feature.

Impressions and Clicks No Longer Rounded Off

In the second blog, John Mueller announced another improvement to Google Webmaster Tools. The search queries feature used to display impressions (the number of times a page in your website appears on search results for a specific query) and clicks your website receives from the SERPs over the past 90 as rounded numbers. Now, you will see the exact number of impressions and clicks you receive. Check out the screenshots below to see the difference.

Before and After: Impressions and clicks are no longer rounded off in the search queries feature of GWT

Before and After: Impressions and clicks are no longer rounded off in the search queries feature of GWT

Talk to us today if you need help with understanding how you can use these updates for your online marketing campaign. We’d be glad to help you develop your integrated marketing plan using actionable data.

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Jobelle Omang

Jobelle Omang

Jobelle Omang is the Marketing Specialist for TrueLogic Online Solutions, Inc. Part of her job is to deliver tactical online marketing strategies, campaigns and content programs for TrueLogic and other internal brands. When not working, you can see her either reading, writing, painting, drawing, or teaching kids.May or may not be obsessed with Doctor Who.