Prepare to put your best foot forward with Google’s new AdWords format, featuring Consumer Ratings Annotations. Customer ratings will now be displayed as part of your PPC ads in Google AdWords.
Google AdWords samples the new format with Customer Ratings Annotations
As you can see, the ratings go under your AdWords ad copy. Another version of this image was released with “More Ratings” at the end of the ratings annotation.
Google has announced on the official AdWords blog this new format. They will be rolling it out over the next few days for AdWords campaigns in the US, UK and Canada.
Increasing Customer Trust and CTR
Adding this information to the current AdWords format increased trust among users searching information on Google. The ratings annotations highlight the most highly-rated aspects of each business, informing users of what kind of quality service they can expect from you. When they click on these ratings, they will be taken to a consumer ratings report with information from Google Consumer Surveys.
Google ran tests with limited beta advertisers to see how effective this new format would be at increasing click-through rates (CTR). The test results prove that the trust gained from offering consumer rating information works – advertisers reported an average of 10% increase in CTR.
What This Means for You
This new format helps you put your best foot forward, highlighting the most acclaimed characteristics of your business. Online reputation management comes into play, as you need to encourage your audience to participate in a relevant Google Consumer Survey to help rate your business better.
Note, however, that this feature is being rolled out to the US, UK and Canada advertisers only as of now. Advertisers from other countries who would like consumer ratings annotations to appear on their PPC ads will need to get in touch with Google directly to request this new format.
We’d be happy to help you make the most out of this new AdWords format, or simply assist you in planning an effective AdWords campaign. Talk to us today and let us know what you need, and we’ll help you develop the best strategy for your business.
Karen de Castro
Latest posts by Karen de Castro (see all)
- Should Google be Forced to “Forget” Search Results about People? - May 16, 2014
- Track Search Trends around the World with Google Trends - April 22, 2014
- Google’s April Fools Pranks are Better than Ever - April 1, 2014