Search Engine Optimization Professionals Confirm Missing Keyword Data in Google Webmaster Tools

Many search engine optimization companies and professionals have been relying on Google Webmaster Tools for keyword data after Google started implementing secure search, but now it seems Webmaster Tools has stopped tracking keyword data since Monday, September 23, 2013.

Webmaster Tools Search Queries reportScreenshot of Webmaster Tools’ search report courtesy of Search Engine Watch

The screenshot above shows only shows data plots for two days (September 22 and 23), even though the timeframe selected is September 22-29.

The lack of keyword data is further confirmed through Google Analytics. Linking your Webmaster Tools and Analytics accounts allows you to view query data in the Search Engine Optimization section under Traffic Sources. It can take a few days for Analytics to copy data from Webmaster Tools, which results in a yellow alert appearing on the report. The following screenshot, however, shows that no data has been copied for an entire week:

Query data for Google Analytics

Screenshot of Analytics Queries report courtesy of Search Engine Watch

Search Engine Watch also compared the available query data for Analytics and Webmaster Tools, and noticed a discrepancy: Webmaster Tools has query data going back to July 2, while Analytics has data going back to June 23. They tried contacting Google for comment, but have not received a response yet.

Several concerned Webmaster Tools users have been voicing out their concerns in the official Google Webmaster Central forums. Currently, there are at least 12 different threads with multiple users pointing out the missing data from September 23.

John Mueller, a member of the European Webmaster Tools team, responded to one of these threads, saying:

John Mueller’s response to Webmaster Tools users

“Thanks for posting, everyone! The team is aware of the problem and working on speeding that data back up again. Thanks for your patience in the meantime.”

We make sure to stay on top of the latest updates on Google’s algorithms and tools, and to keep our own clients and partners updated through our blog. Talk to us if you want to find out how we keep our SEO campaigns successful throughout the recent search engine changes.

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