The TrueLogic ALS Ice Bucket Challenge

I’m sure most of you have already seen tons of ALS ice bucket challenge videos all over social media, thanks to all the Hollywood celebs who gamely took the challenge and posted their videos online. Now, speaking as someone in the digital marketing industry, I am extremely impressed with the people who conceptualized this challenge–they are geniuses, seriously. This is a dream campaign, from a marketer’s perspective.

With that said, let’s not forget the real reason behind the ice bucket challenge: to promote awareness of ALS (Amyotrophic lateral sclerosis) and to get people to make donations and help fund the search for a cure. And that is why we at TrueLogic would like to do our part.

A couple of ice bucket challenges in the digital marketing community are from Jason Acidre of KaiserTheSage.com and Benj Arriola of IMI.

Here’s one of a few more to come.

Vince Golangco, Luke Chambers and Sean Si, I hope you accept and you have 24 hours to complete the challenge!

I encourage everyone else to donate whatever amount you can for the cause or spread the word. For more information, visit ALSA.org.

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