Focusing on the elements that go into your landing page can make the difference between low and high conversions. Each market category has its own set of triggers that convinces the people to complete your specific goal for the page. Taking these triggers and applying them to the elements of your landing pages will help you create more effective and more persuasive landing pages for your business.
As a professional web designing company, we include the following conversion elements in our design. Check your landing pages if they have the following and talk to us today to get your website optimized.
Each color triggers a different reaction from your audience. Learning this helps you choose which colors to use for your calls to action, which colors to contrast for maximum effect, and what message you want to send to your audience.
This table is an example that shows different colors and the ideas / emotions they evoke in people.
Even the simplest design can baffle some of your potential customers – they want clear directions, and they want you to show them exactly where to begin. Adding directional cues to your landing page will make the conversion process easier and faster because they only have to follow your instructions. Keep your directional cues simple – check out Picplum.com’s website as an example:
Picplum.com has a clear arrow that says “Get started,” and their call to action is their uploading tool, which moves visitors to start uploading their images.
Focal Point Encapsulation / Highlighting
One of the easiest ways to add subtle directional cues to your page is to practice focal point encapsulation or highlighting. You need to pick one focal point – usually the call to action button or form that you have on your landing page – and highlight it in your design.
Health-on-line.co.uk uses circles to encapsulate the main message of their landing page, and they combine circles and color highlights to make the call to action stand out.
Keeping your design simple and using white space (not always white, but this is the blank space around different elements of your landing page) to highlight your focal point is another way to draw your audience’s eyes to your call to action. Apple has mastered this technique in their website.
In Apple’s website, the focal point is the product (iPad Air), and your eyes are instantly drawn to the middle. You find the three CTA buttons below in a different color.
Call to Action Urgency
People are more likely to respond to a call to action if they see that it is only available for a limited time. This human instinct for urgency can be used to get people to decide quicker and have them complete your conversion goals faster. Check out what Amazon.com does to make their visitors buy more quickly without being too pushy:
Amazon.com creates a sense of urgency by adding the amount of time you have left to order for you to receive the product by a given date.
Make sure that your landing pages have these elements to boost your conversions. We’ve got more tips on how you can convert your landing pages into marketing powerhouses – talk to us today, tell us your needs, and we’ll get started.
Bernard San Juan III
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