CASE STUDY

From Page One to AI Overviews: Devtac’s SEO Breakthrough

Devtac is an established software development company that specializes in consulting, integration, implementation, and development of CRM and other Digital Transformation Systems. As a Zoho Premium Partner, they’ve built a reputation for delivering CRM expertise, custom software development, mobile app solutions. Their clientele ranges from SMEs to large enterprises, but in the digital space, they were competing in one of the toughest arenas out there: Zoho-branded search terms.

Case Study

OVERVIEW

The Results in Brief

From competing to leading in key search categories

Broke into the top positions for high-intent, competitive Zoho-related searches.

Secured first-page rankings for multiple industry-specific keywords.

Increased overall keyword footprint across high-value search categories.

Strengthened brand authority in the CRM and BPO solutions space.

The Challenge

Competing for Visibility in the AI Era

With global brands like Zoho dominating search, Devtac struggled to stand out. Ranking for Zoho-related searches, among the most competitive categories, meant breaking into results where even established players struggled for visibility. The rise of AI-driven overviews made the challenge even steeper, demanding optimization not just for rankings but also for AI citations.

The Solution

Optimizing for the Future of Search

Truelogic developed an AI-first SEO strategy tailored to Devtac’s niche. This meant structuring content and landing pages to signal expertise and authority to both search engines and AI models. We prioritized high-intent Zoho-related keywords, refined Devtac’s site architecture, and built a content strategy designed to surface in AI overviews. Over time, this dual-focus approach, page-one rankings plus AI visibility, pushed Devtac from competing to leading in its category.

The Outcomes

Winnings by the Numbers

Organic user growth

+337%

from November 2024 to May 2025

Number of organic users (YoY growth)

97.3%

reaching 1.9K in just 6 months

Organic sessions

6.8K

with a healthy 46–54% engagement rate across channels.

Organic search

32.5%

Driving 1.4k users

Overall site traffic

168%

from November 2024 to May 2025

Engagement rate

75%

on Zoho-related landing pages, showing intent.

Standout Keyword Ranking Wins

  • Zoho CRM Philippines – Featured in AI search results + Position 3 on Google after Zoho itself.
  • CRM Provider Philippines – Featured in AI search results + Position 5 on Google.
  • CRM Solutions Company – Position 7 on Google after Zoho.
  • SugarCRM Philippines – Featured in AI search results + Position 5 after SugarCRM.
  • SuiteCRM Philippines – Featured in AI search results + Position 2 after SuiteCRM.

Be Seen Where It Matters Most

Devtac proved that brands can win in both page-one rankings and AI search results. Ready to do the same? Let’s talk.

Let’s Talk