Truelogic Goes Olympic for #SweatEatOut2018!

Last May 19 and 20, we stepped away from our desks and headed to the Olympic Point Island Resort in Tingloy, Batangas, where we held #SweatEatOut2018, Truelogic’s annual summer outing. Of course, it’s not just any outing; the company’s musicians and athletes got their chance to shine in this year’s activities. Boarding, Bumps, and Buses We left Makati quite early and headed south for Batangas. The trip took much longer than expected when our buses encountered a few bumps on the road – literally. But busted air conditioners and steep roads were not enough to dampen our spirits. By the… Read More

Digital Marketing — Redefining How You Target Your Audience

In traditional marketing, advertising companies often group consumers with similar buying patterns. Marketers focus on delivering the right message to each of these groups. In contrast, in digital marketing, no two customers are the same, and the delineation between market segments is nothing but blurred lines. Before we talk about how online marketing redefined customer segmentation, however, let’s take a step back and discuss how traditional marketers have always grouped their consumers.1. Demographic Segmentation Demographic segmentation is the common strategy used when defining a target audience. Marketing professionals divide the population based on demographic variables, such as age, gender,… Read More

6 Common Digital Marketing Myths, Debunked

With over 60 million Internet users, the Philippines is primed for a digital future. If you’re the owner of a small or midsize enterprise, it is the perfect runway to get your marketing campaign flying. Many big brands and a few startups are capitalizing on the country’s tech-savvy population to boost their marketing efforts. These businesses run digital marketing campaigns, using strong social media marketing, well-thought-out pay-per-click (PPC) ads, and industry-proven search engine optimization (SEO) strategies to tap their market online. If you’re looking for new ways to reach more customers, you can do the same. The online arena levels… Read More

4 PH Industries That Are Ready to Play Big in the Digital Marketing Game

Nearly every business in the Philippines can benefit from digital marketing. After all, about 60 million Filipinos — or 58% of the country’s total population — have access to the internet. That’s according to the 2017 collaborative report by international companies Hootsuite and We Are Social. The report also revealed that when Filipinos go online, they tend to take their time. They spend about nine hours every day, on average, checking their social media accounts, browsing websites, and doing other online activities. With an active community online, the Philippines has a vast untapped market of consumers that businesses — no… Read More

The Top 5 Reasons to Have A Digital Marketing Strategy in 2018

“The Philippines’ Internet usage is a claim to fame.” Not only are Filipinos some of the world’s biggest social media users, they’re also some of the most frequent Internet users. Despite this, a lot of businesses, particularly up-and-coming enterprises, are missing out on big paydays in digital marketing. The landscape in the country is primed for a takeover, and this 2018, it’s your opportunity to get your business that much needed boost. The Business Need for Digital Marketing This 2018, more businesses will be looking at digital marketing as a way to be more successful. So whether you already have… Read More

Valentines at TrueLogic: Questions and Popsicle Sticks

Heart-shaped balloons, restaurant promos, chocolate boxes with special designs, and inflated flower prices could only mean one thing: Valentine’s Day. It’s a day for everyone to show their love and appreciation for others. Not one to fall behind, TrueLogic came up with activities that spanned two days. Pop the Question On the evening of February 14, 9:43 PM to be exact, employees received the first of ten questions for the Pop the Question quiz. The last question was sent on February 15, just a few hours before Town Hall. Everyone was encouraged to answer the questions that tested the employees’… Read More

6 Ways Filipino SMEs Benefit from Digital Marketing

Dubbed the “Facebook Capital of the World”, the Philippines is undoubtedly one of the most active nations on the social network.  In South East Asia alone, Filipinos rank first in terms of number of hours spent online outside of work. This is based on a recent study by international company Limelight Networks. The study reveals that a typical Filipino adult spends at least 16 hours a week on the Internet — connecting with friends on social media, watching videos, checking emails for sales and promos, shopping, and more. As a tech-savvy population, Filipinos are a promising market for businesses. In… Read More

How to Plan Success with Website Design and SEO

SEO has become a fundamental element in business, but many companies still do not recognize its importance. In most cases, they realize the need to apply SEO to their website when they see the lack of it adversely affects their online presence and sales. What they do not know is that SEO must not be secondary in website design but rather a primary consideration in planning the layout of your website. If done right, SEO drives prospective customers to your business by ranking your site on the top positions on search engine results pages. Building Your Website with SEO in… Read More