6 Ways Filipino SMEs Benefit from Digital Marketing

Dubbed the “Facebook Capital of the World”, the Philippines is undoubtedly one of the most active nations on the social network.  In South East Asia alone, Filipinos rank first in terms of number of hours spent online outside of work. This is based on a recent study by international company Limelight Networks. The study reveals that a typical Filipino adult spends at least 16 hours a week on the Internet — connecting with friends on social media, watching videos, checking emails for sales and promos, shopping, and more. As a tech-savvy population, Filipinos are a promising market for businesses. In… Read More

How to Plan Success with Website Design and SEO

SEO has become a fundamental element in business, but many companies still do not recognize its importance. In most cases, they realize the need to apply SEO to their website when they see the lack of it adversely affects their online presence and sales. What they do not know is that SEO must not be secondary in website design but rather a primary consideration in planning the layout of your website. If done right, SEO drives prospective customers to your business by ranking your site on the top positions on search engine results pages. Building Your Website with SEO in… Read More

Be SMART: Match Your Marketing Goals with Your SEO Campaign

The need for an effective SEO campaign is fast becoming a top priority for businesses who want to maintain an edge over their competitors. Indeed, SEO services in the Philippines have seen an increase of clients in the past year, a trend which is predicted to continue as 2018 progresses. But while SEO is an integral part of any digital campaign, businesses still need to set very clear and very precise marketing goals to fully utilize the efficiency of SEO. When you clearly communicate your marketing goals with your SEO provider, you set a clear understanding of the specific needs… Read More

Limited Budget? Here’s How You Can Easily Promote Your Business

The idea of marketing your own business can be intimidating, especially when you have a small business and a limited budget. The good news is that promoting your company does not have to cost you an arm and a leg. If you are starting out, these strategies can help you advertise your business effectively and put your name in front of potential clients. Social Media AdvertisingAdvertising using social media is a cost-effective way to boost the visibility of your business. Employing a social media strategy will significantly raise your brand recognition, as you will have the chance to interact… Read More

5 Tips for Finding the Best Digital Marketing Agency for Your Business

Admit it, one bad habit many business owners share is the desire to want to do everything themselves. Understandably, it can be difficult to hand over the reins, rely on other people to perform critical jobs, and trust that they can do a good job. As a business expands, however, it might not be able to organize all its activities efficiently, its online marketing-related tasks included. When this happens, the best option is to work with a digital marketing company. With so many good digital marketing companies in the Philippines, finding the perfect match for your business is like searching… Read More

How Social Media Gives Your Local Business an Edge

Social media has become a part of the Filipino lifestyle. In fact, the number of active social media users in the Philippines increased by 25%, with users spending a daily average of 4.17 hours on various online platforms. True to the statistics, the Philippines is the “most social nation” in the world.When Facebook reached the Asia Pacific, Filipinos were quick to create their own accounts, find people they know, and grow their friends list. And with apps, games, and everything Facebook keeps adding to their site, Filipinos became more enamored with using it as a means to connect. It… Read More

Digital Marketing in 2018: How It Benefits Companies in the PH

2017 was marked by change across different industries around the world, one of which was the “retailpocalypse” in the U.S., supposedly brought about by the continued rise of e-commerce. Retail analysts argued that while e-commerce had indeed greatly changed the landscape of retail, it wasn’t the giant-killer that news reports made it out to be. Instead, analysts argued that the fallout was felt mainly by businesses that did not evolve their services to include digital solutions. The companies that did not adapt to the changes suffered massive revenue losses. This retail phenomenon was quickly studied by experts in different industries.… Read More

TrueLogic Year-end Special: Celebrating the Successes of 2017

Work hard, play hard – you’ve heard these words before. At TrueLogic, we take these words seriously. Last December 16, the entire team raided the Bélow Bar at New World Hotel Makati dressed in our own interpretation of the best version of ourselves. The Bar doors opened at 5 PM, and colleagues pleasantly surprised each other with their chic, sophisticated, and edgy outfits that elevated their style. Strike a Pose and Bust a MoveFriends and teams struck their best poses at the photo booth, which was an immediate hit upon entry to the club. Once satisfied with their photos,… Read More