Business Blogs: What do Customers Really Want to Read About?

Business blogs have been an enigma ever since large-scale blogging became a reality in the early 00s. Companies weren’t quite sure what they could put in them, and everyone was trying to figure out what effect – if any – posting would have on their success. A decade and a half later, the answers aren’t getting any clearer.

The Online Landscape

Online Landscape

People can get almost anything online these days and, more importantly, they know all the places they need to visit to get those things. If they want to research an obscure topic, they go to Wikipedia, if they want to buy something, they go to Amazon, eBay, Lazada, or OLX, if they want to socialize, they go on Facebook.

Internet users created their own map of places to go for specific services, leaving business blogs wondering where they fit in the grand scheme of things. The fact of the matter is, business blogs will always be the odd one out in a company’s online exposure toolbox because very few know how to use it right.

The Imagined Role of the Business Blog

Ask any CEO or business owner what they think the purpose of a business blog is, and they will probably say something along the lines of selling the company, or its products and services. Sadly, they are mistaken because there are already pages dedicated to do that; there really is no reason to add the blog to that mix. This isn’t to say that blogs can’t sell things, as there are some examples that do exactly that. They are, however, the exception rather than the rule.

Companies should never fall into the trap that blogs don’t contribute to the success of a business. Advanced metrics have determined that consumers rank blogs as the third most likely factor to influence a purchase. This puts blogs above usual suspects like Facebook, YouTube, and LinkedIn.

Talking to Strangers

Talking To StrangersRather than thinking of the blog as an additional space to sell things on, or as a place for self-promotion, treat the blog like an open forum. To get a better understanding of how this can be done, think about the people who are most likely to read a business blog. Your employees already know everything you want to say; customers know what they want from you, so they won’t read about it.

The only people who would find a blog useful are new users who have no idea what the company is about. Don’t scare or bore them with posts that highlight information that they could find elsewhere on the site. Use topics that foster a connection still related to business, but not as formal.

Making a Unique Connection

Take this blog, for example. Content creation is among the many services that our company offers to clients, but we do not tell people to buy what we offer – at least not on this page. The topic of how to create a successful business blog is something that directly affects our clients. It’s also a point of interest for companies that don’t know what to do with their blogs yet.

If you sell pet food, blog about whether protein or carbs are more important to a cat’s diet. If you are in the banking industry, blog about the security measures printed on paper bills. These are points of interest that allow readers to form an informative and personal connection with the company.

That connection is the reason why blogs ranked so high on the consumer influencers list. Everyone’s already peddling their wares on social media sites, and users have become jaded to their tactics. A personal exchange through a channel that isn’t actively trying to sell them anything is more likely to give them the information they need.

Back to the Future: Making the Most of Your Old Blog Posts

We work hard to keep our content calendar on time and on track. We publish new blog posts regularly, produce original images and videos for our audience, and launch new products to keep them coming back. We rinse and repeat, pumping resources into content creation to keep the blog fed and the readers updated.

But have you ever noticed how fast your new content grows “old”? Posts can quickly get bumped off the blog homepage and be buried in the next page. We put all this work into creating new blogs that we fail to realize we’re neglecting the old posts in the process.

A typical blog has a lifespan of about 2-3 years. So, what exactly do you do with the posts that fall outside this timeframe? Do you kill and bury it for good, or can you give it new life by injecting it with a breath of freshness? Here are a few things to ponder:

 

Out With the Old, In With the New

One of the top reasons to scrap old blog posts and start from scratch is poor content. When Google Panda was updated in 2011, many websites were hit hard. One simple solution to recover: get rid or change poor content on your site.

If many of your previous blogs don’t have much meat, traction, or power, it’s best to kill them and start anew. This gives you the chance to provide up-to-date information, as well as to incorporate other changes that might affect site traffic and ranking.

Google Panda

 

Out of Sight, Out of Mind

Some blogs are worth a second chance, especially those that gained a lot of traction in the past. The key is to know how to bring them back to the future.

Chances are, many of your old blogs rank well in search. Nonetheless, these content might also have accumulated holes and inaccuracies, as things constantly change in our industry. There might also be some newer blogs that link back to older ones. Conduct an audit of your old content that continuously drives high traffic to identify targets for revamps.
Old and New: Making the Most of It

Whether you’re writing a new blog or presenting old ones in a different light, there are some points worth remembering to ensure your posts will drive traffic for a long time.

  1. Length. A BuzzSumo analysis says that even if shorter blogs and content are ideal for mobile, longer content still gets the most shares; the longer the content (1000 words and more), the more shares it got.If your new blog already has about 1,000 words, but you still have a lot to say, expand it and get your ideas out there. For old posts, update them with new statistics and information. Do note, however, that you should only lengthen the article when there are ideas yet to be discussed. There’s no use in extending the content if you’re just going around in circles.
  2. Keywords. As you write, look for opportunities to incorporate keywords into the blog title, subheadings, and display text. These keywords are the hooks that help search engines find your blog.One way to find good keywords is to use Google Webmaster Tools and find specific keywords or search queries applicable to your article. For new blogs, use these key phrases in coming up with topics. Optimize the old ones by inserting these keywords and linking to the appropriate pages in your website.Keywords don’t have to be just the terms you’re targeting for a page. It can also be a service or product you offer. This allows for internal linking from the blog page to internal pages. By popping these key phrases into your blog, you have higher chances of succeeding with your new goals.
  3. Call to Action. Always include a strong call to action. It could be something that tells them to contact you, sign up for your newsletter mailing list, buy your product, or work with you. Tell them anything; the key is to make them do something to keep your momentum going.Call-to-ActionFor old posts, this is also a chance to check and improve titles, images, links, meta data, and other elements you might have missed when you were still new to blogging.Having great content is always a big help for building brand reputation and growing readership. Creating these is an art, and as with any art, you can always start with a blank space or continue on from your previous works.

5 Ways to Break Your Creative Block

Whether you’re a writer, a designer, or an artist, as long as you dabble in the creative field, you’ve already experienced the terrifying (or at least physically and emotionally draining) reign of the creative block. As the term “block” suggests, a creative block prevents people from drawing inspiration or creativity for a project.

Creative blocks can stem from many causes. As someone who’s always creating something (both for work and for my personal enjoyment), I’ve found some tips that work for getting past the dreaded block.

 

 

Do your research

Not having enough information on a particular subject matter for a project is a possible reason for creative blocks. Luckily, in this digital age, we have access to waterfalls of information in the form of books, periodicals, and the Internet. With a little help from Google, you’re sure to find something useful.

Apart from these media, why not try reaching out to someone who has experience on the topic? There is knowledge to be found in forums and interviews. As you’re researching, though, make sure that whatever information you get is accurate.

 

Make a mind map

Mind mapping is an excellent tool to use while brainstorming, and you can use it alone or with your team. All you need is a piece of paper and a pen, though there are many apps for this, should you prefer a more digital approach. You write the topic or project in the center of the paper, and radiating from there, you list down any ideas or keywords that come to mind.

The important thing when mind mapping and brainstorming is to accept all ideas, even when an idea sounds wrong or crazy. Just let all the ideas flow out, don’t criticize. Sometimes a good idea can stem from a bad one. The time for weeding the good ideas from the bad comes after the session is over, when everything can be discussed in-depth.

 

Move away from the computer

Sometimes the problem isn’t having enough information, but having too much of it. If you’ve been staring at your screen for too long, trying to figure out how to move forward, you probably need a change of scenery. Try to do something completely different for 20 minutes. I find this particularly useful when I can’t figure out what is “off” about a project. You could take a walk, grab a bite to eat, read a chapter of a story, play a video game… anything completely unrelated to your project. This short rest will give you fresh eyes with which to view your project.

Another take on this tip would be to sketch or write down everything on paper before switching on your computer. Creating freehand can organize your thoughts while letting the ideas flow. I recommend bringing around a small notebook and a pen wherever you go, so when inspiration strikes, you can immediately jot it down.

 

Get some sleep

Have you been getting enough sleep? Skimping on your sleeping hours can contribute to your creative block. As creatives, I’m aware that we have our own sets of deadlines, and there will be days when we have to stay up until the wee hours of the morning. However, sometimes it’s more productive to grab a bit of shut-eye instead of forcing your brain to keep thinking. Studies have shown that dreaming can provide inspiration and solutions to problems. While we sleep, although the body is at rest, the mind continues to function, thinking about the problem at hand. Dreaming is extreme out-of-the-box thinking — you’ll notice that most dreams are irrational and fantastical — because our conscious mind isn’t blocking the ideas with rationalism.

Famous figures like Mary Shelley (author of Frankenstein), Beethoven (classical composer), Salvador Dali (surrealist painter) and Christopher Nolan (director of Inception) drew inspiration for their great works from dreams they had.

 

Change your mindset

If you start a project with thoughts along the lines of “I can’t do this”, “I don’t want to fail”, or “I’m not good enough”, you’ll have a much harder time working on your projects because these thoughts are suppressing your creative juices. Fear of failure prevents many creatives from working. There will be days when you feel like whatever you churn out is bad or useless, but these rejected works are helping you grow as well. No one has inspiration 24/7, no one ever improved on a blank page, and all top-notch creatives started out unskilled. Next time you’re feeling negative, try to change your way of thinking. To quote Henry Ford, “Whether you think you can, or you think you can’t — you’re right.”

What are your ways of overcoming creative blocks?

The Art of Conversion: Closing the Deal With Your Copy

Working as a copywriter, by definition, makes you a salesman. Regardless of the type of piece you’re writing—be it typical advertisements, advertorials, or business website copies—you are selling something in the end. Whether the purpose of your written material might be to directly offer a product or a service, or to introduce an idea that would grab the interest of the reader as part of a bigger marketing campaign, the bottom-line is you need to persuade them to go to the next step upon reading your closing statement.

Your conclusion is vital because that’s what generates leads. It contains the line that ultimately converts your casual reader into a potential customer. Great closing statements make money, thus rendering the entire copy a success.

All the efforts you’ve exerted to produce a high-quality piece will go to waste if the end part is poorly executed. After you’ve properly stated the selling points in the body, the last paragraph or line is where the sales transaction takes place; you simply can’t screw it up by finishing the material in such a weak fashion. If your closing statement is lame and forgettable, your copy might as well have not existed.

To turn you into a wunderkind when it comes to sealing marketing deals by way of writing copies, here are four proven, effective strategies:

Use Call To Action

A “call to action”, or CTA, statement is a common and classic technique used by all copywriters. Simply put, it’s a command prompting the reader to act. The key here is to not leave your audience hanging at the end of the piece. You MUST clearly tell them what to do next.

Look at what Facebook did here:

Facebook Ad

In this ad, the leading social networking site is inviting readers to create an account. The green “Sign Up” button is a quintessential example of a perfect CTA statement: simple, direct, and clear.

Some copywriters compose the CTA in a sentence form, like Are you interested to sign up now? But it’s not as effective as a direct command. Use a verb to start your CTA, and observe brevity to make reading less stressful.

 

Add Some Sense of Urgency

Driving a sale is like gravity; sometimes, all it needs is a little push. Often, customers are almost convinced with the copy, but are still quite hesitant to hand over their money. To even make your CTA more powerful and tell your audience when to take action, adding the word “now” or “today” could actually do the trick.

This is an award-winning ad by Cebu Pacific:

Cebu Pacific Ad

Imagine the ad without “now”. Would it still be as effective? The local airline could’ve said It’s true! You can fly to BALI with our low fare! But by adding a sense of urgency (and cleverly at that) as part of your call to action statement brings the element of time into the equation.

This advertisement made the audience realized the thing they can do “now”, which was to fly from Manila to Bali for only Php888. This created an impression that the fare used to be higher, and those who will make the most of of the offer will enjoy the savings.
Do you see “now” how adding one word to the CTA makes a world of difference?

Other than telling your audience to contact you immediately, you can also provide them an absolute reason not to wait any longer to take action using limited quantity or limited time specials.

Notice that the ad notes the sale period: Up to Nov. 23, 2012 or until the seats last. Creating a fear that they may run out of slot encourages the readers to book a reservation sooner than later. Genius.

Make It Compelling

Remember the immortal line from The Godfather? “Make him an offer he can’t refuse.” Such a strong statement that every marketing professional should keep in mind whenever writing a copy.

But how are you going to do this? One thing: identify a selling point and incorporate it in the CTA. Determine the things that matter to your audience; it could be money, time, energy, or privacy. Your copy should revolve around at least to one of these.
Examine this joint online ad by a satellite TV service provider and an airline company in America:

southwest Ad

Sign up for Dish is clearly the CTA statement, and their copywriter could’ve placed the period after that. But, no. He made it even sweeter and added and get a free Hopper upgrade & 12,500 Rapid Reward Points. On top of the regular services new customers can enjoy from Dish to record their favorite programs whenever they fly, they are now more compelled to join the bandwagon because of the freebies that they can get.

As a matter of fact, they mentioned the word “free” three times—each highlighting a particular perk—to make sure the ad is as attention-grabbing as possible.

 

Include a Guarantee

Another time-tested copywriting gem is leveraging on warranties. A guarantee is always good press because it renders the purchase seem less risky. Customers would feel more confident buying an item or paying for a service with coverage for over a certain period of time.

This home foundation repair company knows how to use the guarantee they offer to their advantage:

guarantee

The company wittingly underscored the great features of the warranty they offer: coverage on all repairs and good for the lifespan of the house. The name of the guarantee itself—Lifetime Transferrable Warranty—stresses that it can be given to the future owners of the property. If you’re the homeowner, and considers reselling the house later on, this warranty helps you gain leverage in the negotiation process by having the liberty to tag the property with a higher price.

All foundation repair providers in the area probably offer the same service, but since the benefits of the guarantee was properly emphasized, this copy made this particular company stand out from the rest without a doubt.

Writing copies with a mediocre closing statement is a crime against marketing. Use these strategies the next time you write your piece, and keep the sales coming!

The TrueLogic ALS Ice Bucket Challenge

I’m sure most of you have already seen tons of ALS ice bucket challenge videos all over social media, thanks to all the Hollywood celebs who gamely took the challenge and posted their videos online. Now, speaking as someone in the digital marketing industry, I am extremely impressed with the people who conceptualized this challenge–they are geniuses, seriously. This is a dream campaign, from a marketer’s perspective.

With that said, let’s not forget the real reason behind the ice bucket challenge: to promote awareness of ALS (Amyotrophic lateral sclerosis) and to get people to make donations and help fund the search for a cure. And that is why we at TrueLogic would like to do our part.

A couple of ice bucket challenges in the digital marketing community are from Jason Acidre of KaiserTheSage.com and Benj Arriola of IMI.

Here’s one of a few more to come.

Vince Golangco, Luke Chambers and Sean Si, I hope you accept and you have 24 hours to complete the challenge!

I encourage everyone else to donate whatever amount you can for the cause or spread the word. For more information, visit ALSA.org.

Fearless and Proud: Champion Public Speaking in 10 Easy Ways

I’ve had my share of embarrassing public speaking moments and I can still vividly remember the times that I failed at being a presenter, a good one that is. For a long time, I have wondered how it went wrong and how I could have done it better, until I observed and got tips from the pros- people who are able to channel different personas and wear various “professional hats”. They are the people who can talk effortlessly, are master showmen, and train and hold the attention of an entire room for 8 full hours daily. They are known by many names- trainers, facilitators, presenters. Regardless of what they are called, they all employ the same traits: they are great speakers, and have mastered the skill of showmanship.

Public speaking is not an “all-in-a day’s-work” for everyone. While some people seem to have been born to speak in front of a large crowd and just naturally win the people with their innate charm and pure awesomeness, some people are still yet to get to that state. The fear of speaking publicly, coupled by social anxiety, can be distressing and deter speakers from being at their best throughout their speech.

The symptoms are fairly easy to identify, and can escalate quickly- stuttering, clammy hands, irregular heartbeat, a feeling of induced vomiting, dizziness, and unstable footing which may lead to losing consciousness. The good news is, these can be overcome with sufficient preparation, conditioning, and motivation.

How can a rookie skyrocket into becoming a public speaking champion?

 

1. Prepare accordingly

Create an outline and draft your speech, this will help you in timing the entire talk and structure the ideas to make your speech organized and cohesive. Read more on the topic, especially if you are participating in a Q & A. Do a practice run and evaluate your performance, repeat until you are satisfied.

2. Condition the mind and body

Having a well conditioned mind and body on your big day is equally as important as the preparation you did the previous day. Get a full night’s sleep and include a simple exercise in your morning routine to pump up endorphins and trigger that positive feeling you need. Eat light and eat right- select the types of food that will boost your energy and keep you hydrated. Diuretics and sweets are not advisable, as these may spike nervousness and drain your energy instead of gaining some. Listen to some music instead of reading your speech before doing your presentation to alleviate anxiety.

3. Dress up and dress right

Looking and feeling good gives you a confidence boost- dress up, choose clothes which are appropriate for the event and elevate the look a notch higher to give you distinction. Use accessories minimally, and select simple ones to complement your look. Wearing a watch is advantageous to help you keep track of time.

4. Channel an encouraging facial expression

Smile and invite a positive vibe to your speech. Set the environment and take control. Keeping a straight face throughout the presentation prolongs facial muscles’ constriction which affects intonation and overall delivery. Loosen up and you will get the audience to do so as well.

5. Expend energy

Speakers feed off the crowd’s energy, and vice versa. Use up energy and the crowd will replicate what they received. Use gestures, project enthusiasm, and do not be afraid to become more animated than usual- it pays off.

6. Know when to pause

Pausing benefits both the speaker and the audience. It helps the audience absorb what you said and get them to think. Pausing also buys you time to formulate your thoughts while you are fronting a dramatic effect to your statement. It also helps you build a composed, in control, and collected perception of yourself.

7. Keep your audience focused on you

If you are not running a training or workshop, make the deck as minimal as possible. Do not expel the attention away from you, keep your audience focused on your speech and not on the slides. Remember that the material is just supplementary, and you, the speaker, are the star of the presentation.

8. Use movements

Do not support your weight with just one foot, stand on both feet to improve your posture and influence your manner of speaking. Walk around the room or on the platform at a slow pace so it will not affect the rate of your speech. Bigger gestures are better, but limit the movements to an “invisible window”, which signals you when your arms are overstretched and is no longer aesthetically pleasing, and tend to be distractive. Do not lean on, or sit on a table and avoid playing with objects in your environment. Motion to participants using open palms, pointing a finger is discouraged as it is considered offensive.

9. Look at the crowd

Do not look away and risk losing your audience. Maintain eye contact for a few seconds before doing the same to a different participant. Smile at the person you had eye contact with and project confidence and assurance. When you start getting nervous, look for a friendly and encouraging face, which helps you get your confidence back.

10. Enjoy yourself

Professionalism does not equate to formality, there is no need to be stiff. Speeches are meant to be informative and likewise, enjoyable. An informal touch can lighten the mood and engage the audience better. If you enjoy speaking, the crowd will also enjoy listening to you. Just like energy, enjoyment is contagious.

Always remember that your audience wants to see you succeed. Be fearless and proud, you’ve always had it in you.

25 Sure Fire Tips On Growing Your Brands Readership

Blogging has become one of the major tools marketers leverage and position themselves in the SERPs. It gives us social visibility and engagement that we otherwise would not have. It provides a gateway for traffic that could potentially turn into leads, conversions and even links.

We all have one, and we all do it.

Google

Photo by Mike Knell

But why are your competitors getting all the traction and social signals?

Here are a few tips to grow your brands readership:

Content

  • Ensure that your writing is directed to your audience and relevant to your business.
  • Talk about things that resonate well with your audience. Don’t talk about your brand OR yourself—Believe it or not, it’s just not interesting.
  • Make sure your content has a goal and a desired action that you want them to take, but don’t make it promotional. If necessary, add your pitch at the bottom of the content.
  • Write for your readers and don’t worry about the old techniques, such as keyword density or the length of the post.
  • When using images that are “borrowed”, make sure to attribute the original owners and link to them if possible.
  • Mention and reference influencers that appear to have the time to spend in reading your post.
  • Structure your content well. Make sure the train of thought is organized, so your readers can understand the sequence of ideas you are trying to express.
  • Provide a link to other blogs that you reference as a credit/citation. Make sure that the URL you are linking to is credible. They should be relevant, as you are linking to them and they might even enjoy your post and share it.

Blog Aesthetics

  • Make sure that your website or blog has minimum distractions, such as too many ads. Your content should be readable and has minimum clutter.
  • Make it easy for your readers to share your content through social sharing buttons.
  • The email subscription box should be prominently and strategically placed within your website. Also, make sure to show the value in subscribing.
  • Make sure you provide links to previous posts or archives.
  • Display a list of your best content.
  • Include trust symbols, along with any features of your blog and social proof.

Engage and reach out.

  • Automate your posts to share on social media using services such as IFTTT.
  • Know who your audience is and indirectly promote your content
  • Reach out to other bloggers or websites that can provide value and exposure and contribute an article to them.
  • Respond to comments on your posts to keep the discussion going and spark further interaction Respond to comments on your contributed articles as well to support your ideas and build authority.
  • Comment on other articles in the industry and provide better insight or challenge them. Be a contrarian!
  • Locate new blogs and contributors and build those relationships. Contribute and share ideas with them.
  • Reach out and connect to your audience and influencers on social media. Get yourself on their radar and position your brand as an authority in your niche.
  • Build your social profiles (followers, likes, social signals etc)
  • Include an RSS feed.

Try implementing these 25 things and watch the difference it will make. There are certainly more things out there to increase readership and if you have anything to add, please do so by commenting below.

6 Crucial Things To Boost Your Content And Hit Your Marketing Goals

Valuable Content

Photo by 10ch

It’s been a while since the introduction of content marketing and its potential to grow your business really took off. However, not everyone understands its power and the influence it gives brands.

The benefits that can be reaped from content marketing don’t stop there.

It’s amazing how much we underestimate information and how we don’t stop to think what makes a piece interesting and what doesn’t. Everyone produces content but not each piece gets the traction we are all looking for. Why is that?

Below are the 6 things that differentiate sub-standard content and engagingly high quality content:

Defining Your Audience

Have you ever heard the saying, “you can’t please everyone”? Well, it’s in a way similar to content. You don’t just produce content and hope for everyone to relate to it. Your audience needs to be specific and in fact, the more general you get, the less effective your content marketing campaign will be. So don’t worry about getting EVERYONE interested in what you have to say. Targeting your audience can help shape and structure your content.

Remember, content marketing is all about your audience.

Tips:

  • Align your audience with your goals for the content you are planning on producing.
  • Research your target niche and see what gets them ticking.
  • Don’t be afraid to be a contrarian.
  • Take advantage of human psychological responses such as ego or gullibility
  • Research who or what influences them

Define your goals

There are so many types of content mediums out there and each one could be used a different way. Your goals could refer to things such as increasing traffic, increasing links, attracting more social mentions, increase engagement, and the list goes on. Make sure to properly identify what the piece you are building will be used for and what you are aiming to achieve with it.

As mentioned earlier, make sure you align your goals with your audience. It could be that you are after links and social mentions, if that’s the case, create something controversial. If you plan to spark conversation and discussion, create something that opposes a majority of your targeted audience’s beliefs. Be creative in how you choose your audience and align your goals.

Tips:

  • Be specific and write down what exactly you want to achieve.
  • When planning, start from the end (your goal) and work your way back to the beginning title. This will give you a good idea on how to deliver your message.

Brainstorm Ideas, angles and pitches

Bouncing ideas off someone else in the industry is a great way to beef up the concept you had in mind. You can ask simple questions that will help you improve and add better value to the content that you are trying to create.

Tips:

  • If possible, talk to someone who is an authority in the niche you are targeting
  • Ask them what they think would latch them on to this piece if they were to receive it
  • Ask them for suggestions and ideas to come up with more compelling content
  • Ask for additional resources that they might have (i.e. Reference blogs, data and statistics, etc)

A title that begs to click it

Your title is the first thing people see and serves as your call to action for users to move forward. Choose really dynamic words that resonate with your audience. Adding words like ‘fantastic’, ‘amazing’, ‘killer’ and so on, to make it more exciting and interesting.

What seems more interesting?

  • 6 Tips for Creating Good Content
  • 6 Crucial Things To Boost Your Content and Hit Marketing Goals

I thought so.

Tips:

  • Use dynamic words like mentioned above
  • Make it simple and direct
  • Set expectations for readers when they click through
  • Use a sense of urgency and value to pressure / tempt users into clicking through

Information structure

As mentioned earlier, the attention span of web surfers have decreased so much, to the point that we have to strategize in order to capture the reader’s interest. With that being said, be extra careful how your content is displayed and structured. Provide breaks and whitespace to not drown your users in a sea of letters.

Tips:

  • Add images and Pull quotes if applicable
  • Create a guide first before writing
  • Create lists, bullets, numbers as people tend to like easy to digest information
  • Make important sections / categories of your content prominent by using H tags for categories. A lot of times, people skim through your content and these would help them catch the attention and potentially get them back into the article.

Give it a little push

After the article is complete, give it a push by sending it out to a few influencers in your niche. I always say, great content sells itself. Once a great piece reaches the right hands, there would be no reason for people NOT to share it.

Those are the 6 foundations of creating amazing content. It isn’t just coming up with a title and content, but more of planning it out from the beginning all the way up to pushing it out to key influencers and outreach. You WILL fail on some but once you get the hang of it and know how to “tickle” your audience, it will get better.

Have anything to add? Feel free to comment down below.