Blogging

Communicating Corporate Values to Customers

Core values are a staple in businesses, but not all translate these into the customer cycle. Some brands simply use these as a starting point for their visions without converting the values into business competencies. Businesses are likely to have similar core values that represent their brand. The only difference is how they translate these …

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Business Blogs: What do Customers Really Want to Read About?

Business blogs have been an enigma ever since large-scale blogging became a reality in the early 00s. Companies weren’t quite sure what they could put in them, and everyone was trying to figure out what effect – if any – posting would have on their success. A decade and a half later, the answers aren’t …

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Back to the Future: Making the Most of Your Old Blog Posts

We work hard to keep our content calendar on time and on track. We publish new blog posts regularly, produce original images and videos for our audience, and launch new products to keep them coming back. We rinse and repeat, pumping resources into content creation to keep the blog fed and the readers updated. But …

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5 Ways to Break Your Creative Block

Whether you’re a writer, a designer, or an artist, as long as you dabble in the creative field, you’ve already experienced the terrifying (or at least physically and emotionally draining) reign of the creative block. As the term “block” suggests, a creative block prevents people from drawing inspiration or creativity for a project. Creative blocks …

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The Art of Conversion: Closing the Deal With Your Copy

Working as a copywriter, by definition, makes you a salesman. Regardless of the type of piece you’re writing—be it typical advertisements, advertorials, or business website copies—you are selling something in the end. Whether the purpose of your written material might be to directly offer a product or a service, or to introduce an idea that …

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The TrueLogic ALS Ice Bucket Challenge

I’m sure most of you have already seen tons of ALS ice bucket challenge videos all over social media, thanks to all the Hollywood celebs who gamely took the challenge and posted their videos online. Now, speaking as someone in the digital marketing industry, I am extremely impressed with the people who conceptualized this challenge–they …

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Fearless and Proud: Champion Public Speaking in 10 Easy Ways

I’ve had my share of embarrassing public speaking moments and I can still vividly remember the times that I failed at being a presenter, a good one that is. For a long time, I have wondered how it went wrong and how I could have done it better, until I observed and got tips from …

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25 Sure Fire Tips On Growing Your Brands Readership

Blogging has become one of the major tools marketers leverage and position themselves in the SERPs. It gives us social visibility and engagement that we otherwise would not have. It provides a gateway for traffic that could potentially turn into leads, conversions and even links. We all have one, and we all do it. But …

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6 Crucial Things To Boost Your Content And Hit Your Marketing Goals

Photo by 10ch It’s been a while since the introduction of content marketing and its potential to grow your business really took off. However, not everyone understands its power and the influence it gives brands. The benefits that can be reaped from content marketing don’t stop there. It’s amazing how much we underestimate information and …

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Introduction to User Experience & Design Workshop By UXMNL

You have probably heard of the term User Experience before and how it might influence your business, improve customer retention and create a seamless experience for your users. Whether you are a beginner looking to get into UX or have experience to some degree, I believe it is something that is worth knowing and can …

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