Digital Marketing

A Guide to Incorporating SEO into Your New Website

Digital marketing has become an essential part of a business’ overall marketing strategy, and the company website is the center of these efforts, as this is what receives organic traffic from new and potential customers. Despite this, many companies still don’t think about including search engine optimization (SEO) in their marketing efforts until slow business growth has affected their …

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SEO and PPC: Better Together

Building brand awareness and reaching out to customers are important if you’re running a small to medium business, competition is high, and with today’s digital age comes the frequently asked question, “How do you promote your brand online?”  Pay-per-click (PPC) and search engine optimization (SEO) are two of the most effective and widely used methods …

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Limited Budget? Here’s How You Can Easily Promote Your Business

The idea of marketing your own business can be intimidating, especially when you have a small business and a limited budget. The good news is that promoting your company does not have to cost you an arm and a leg. If you are starting out, these strategies can help you advertise your business effectively and …

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5 Tips for Finding the Best Digital Marketing Agency for Your Business

Admit it, one bad habit many business owners share is the desire to want to do everything themselves. Understandably, it can be difficult to hand over the reins, rely on other people to perform critical jobs, and trust that they can do a good job. As a business expands, however, it might not be able …

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Digital Marketing in 2018: How It Benefits Companies in the PH

2017 was marked by change across different industries around the world, one of which was the “retailpocalypse” in the U.S., supposedly brought about by the continued rise of e-commerce. Retail analysts argued that while e-commerce had indeed greatly changed the landscape of retail, it wasn’t the giant-killer that news reports made it out to be. …

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Being More Social: Get More Exposure for Your Personal Brand

A business – whether it’s a startup or an established one – needs a functional, well-conceptualized digital marketing strategy. That is a no-brainer. But, is your digital strategy limited to your company? No – you need one for yourself. Your personal brand’s presence is as important as your business’. Your customers want to learn about …

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How Digital Marketing Works for Your Restaurant Business

Digital marketing strategists very often emphasize the importance of having a customized marketing strategy specifically tailored to meet the unique requirements of each business. An earlier and more general example of this is targeting for local audiences, which gave rise to local SEO years ago, but today the customizations are more granular and industry-specific. A …

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Digital Marketing Outlook: Are You Headed in the Right Direction?

Before business owners and managers, webmasters and IT professionals worried about Google algorithms, social media activity, and customer analytics, they saw email as a powerful ally in their digital marketing efforts. To some degree, text messaging (SMS) and multimedia messaging (MMS, which can include sound, images, or video) also figured into their programs. Emails containing …

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Changing Pace: Key Pointers for a New Digital Strategy

The continuous changes in the digital landscape have taken business marketing to a new level. It’s not just about being visible to your audience; you need to know how to tap into their interests and make an actual connection. As dynamics shift from businesses to consumers, how you execute your digital strategy can make all …

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Instagram to Improve Ads and Accept More Advertisers

Instagram recently announced several planned improvements to their advertising module, stating that these are in preparation for making their ads service available to all businesses. For the past 18 months, the social media platform has only accepted ads from a few handpicked brands, but it appears that this will change soon enough. One of the …

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