Google News

Google Reinvents Identity with New Logo

The changes continue for Google. After the company’s restructuring into Alphabet, the tech giant makes waves yet again by updating its famous logo.   Evolution of Google’s Look The 17-year-old tech company introduced its new logo that ditches the old serif look along with a video showcasing the evolution of how consumers use Google’s products …

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Alphabet: Google’s New Parent Company

There’s a new kind of Alphabet in town, and it’s not adorable, beautiful, and full of charm (or is it?). Google has outgrown Google, as the company announced Monday, August 10, that they have restructured the organization to create a parent company called Alphabet. In a blog post titled “G is for Google”, Google CEO …

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‘TrueView for Shopping’ Brings Google Shopping Ads to YouTube

Shopping for items you see in video ads will soon be more convenient, as Google’s shopping ads are coming to YouTube.   A New Way to Promote Products with Videos The search giant’s very successful product listing ad format will come to the popular video hosting site through the “TrueView for shopping” feature. This is …

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Truthfulness May Soon be a Ranking Factor in Google Search

The truth will set us free—and in SEO, it can also take us to the top. Google could launch a new algorithm that will rank search results based on the veracity of the site and its content. A report published in February by a team of Google researchers is recommending that the search giant use …

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Google Updates PageSpeed Insights with More UX Rules

Google’s PageSpeed Insights tool provides valuable information that can help you see exactly how fast your website loads for the average user, and what you can do to improve your website’s user experience. The most recent update to the tool added new User Experience rules that can help you make your mobile website load faster …

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Should Google be Forced to “Forget” Search Results about People?

If a person asks an online publication to take down a slanderous article from their site, you can probably say it’s justifiable. But what if a convicted criminal requests that all search results about his conviction be wiped off the face of Google? Is that justifiable, too? BBC reports that Google has received several take …

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Google Encrypts Gmail to Protect Users from Unwanted Snooping

Google has just increased security for its users by enhancing their Gmail services’ encryption. Starting yesterday, Gmail “will always use an encrypted HTTPS connection when users check and send their email.” Image from WonderHowTo In the announcement cross-posted on the official Google blog and the official Gmail blog, Gmail Security Engineering Lead Nicolas Lidzborski says the …

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Google Officially Rolls Out New Google Maps

Not too long ago, we reported that Google was making changes to Maps, and they were asking local business listings to update their information in line with these changes. Yesterday, Google officially announced that the new Maps was finally coming out of preview stage, and is officially being rolled out as the default interface for …

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Google Refreshes Page Layout Algorithm

Google’s Matt Cutts recently announced that they refreshed their Page Layout algorithm. Also dubbed the “top heavy update”, this algorithm looks at the layout of a website’s pages and penalizes it if its main content is buried beneath too many above-the-fold ads. This is one example of a website with too many above-the-fold ads. (Image …

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Google Releases Publisher Plugin for WordPress

WordPress users often rely on different plugins to get the most out of the Google products that they use. Some use multiple plugins for different functions, such as inserting AdSense code into a template or for Webmaster Tools verification. The recent launch of the Google Publisher plugin may just make life easier for these WordPress …

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