Google Update

Penguin 4.0: The Change We’re All Expecting

The digital landscape has been going on and on about a Penguin update happening for the past years. When someone asked Gary Illyes about the rollout date of the next Penguin update, this was his answer: — Gary Illyes (@methode) September 13, 2016 And now that Google finally announced a new Penguin rollout, it’s exactly …

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Google Algorithm Updates: What’s in Them for You?

If you’re on Twitter, you’ve probably encountered tweets like this: This is happening right now. Might even be tempted to think it’s #googlepenguinpic.twitter.com/lrOdqhwdg9 — Dawn Anderson (@dawnieando) September 3, 2016 This was just last week. Panicking yet? Google denied a Penguin update—that’s about the extent of what they’ve said—but a major Google update did happen …

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Google Rolls Out Panda 4.0

It’s not exactly a surprise if you follow Matt Cutts’ updates and Google’s announcements, but Cutts has very recently announced that Google will start rolling out Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 While the update wasn’t entirely a surprise, Cutts’ announcement is …

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Google Updates Search Query Feature on Webmaster Tools

Two new updates to Google Webmaster Tools were announced yesterday through the official Google Webmaster Central blog. These updates will give you better insight into your target market’s interests and actions by providing more detailed search query data. Improvements in Mobile Site Statistics The first announcement, which came out early in the afternoon yesterday, discussed …

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Google Starts Reducing Authorship Snippets in Search Results

After many complaints surfaced about websites losing authorship snippets in search results pages (SERPs), Matt Cutts confirmed with Search Engine Land that Google has indeed started reducing the appearance of authorship snippets in their search results pages. About 15% of authorship snippets are no longer visible in search results. Low Quality = No Authorship At …

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Google Suddenly Updates Toolbar PageRank

Google hasn’t updated PageRank February 2013, but they’ve surprised us all with an unexpected update last week. PageRank is an algorithm that Google uses to rank websites in search engine results. It uses the number and quality of links to website to determine its “importance.” Google says that “The underlying assumption is that more important …

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Get Live Video Help with Google Helpouts

Google just introduced a new way to get help online. Google Helpouts allows you to get live video responses and advice from experts. Similar to Google+ Hangouts, Helpouts enables you to communicate with an expert over live video. During a Helpout session, the expert can demonstrate or explain something to you, and you can show …

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Google Implements New Manual Penalty for “Image Mismatch”

Google’s efforts to keep spam out of users’ search results include taking manual action against websites that violate their quality guidelines. The most recent addition to their guidelines is the Image Mismatch manual penalty. What is Image Mismatch? According to Google, receiving this alert means “some of your site’s images may be displaying differently on …

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Security Issue Alerts Now on Google Webmaster Tools

Good news for all website owners: Google added a new section to their Webmaster Tools. The Security Issues section, which was announced yesterday, makes it easier for websites to recover from hacking and other security issues by alerting you when Google detects an attack. More Information About Security Issues All alerts about possible malware and …

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Google Adds Knowledge Graph Easter Eggs to Celebrate Halloween

Google usually celebrates holidays and other special occasions with a Google Doodle, but they went beyond that for Halloween this year. Knowledge Graph answers now pull up fun results for popular creatures of the night. About Google’s Knowledge Graph Google has always aimed to become more of a knowledge engine than a search engine. They …

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