Mobile Marketing

Meet M, Facebook’s Answer to Siri and Cortana

M is for move over, Siri! There’s a new intelligent personal assistant in town, and it commands at least 700 million users worldwide. Facebook has launched M, its own personal assistant available through the Facebook Messenger app. The personal digital assistant is Facebook’s bold answer to Apple’s Siri and Microsoft’s Cortana. Humans + AI Facebook …

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mCommerce: Selling to Customers on the Go

Mobile shopping is huge, and all brands need to acknowledge this. In a previous blog post, we discussed how the growth of mobile is steadily changing the online landscape. People are starting to use their phones for everything, and shopping is no exception to this. Smartphones have made it incredibly easy to purchase anything on …

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Wake Up Call: Why Brands Shouldn’t Ignore Mobile Marketing

Consider these scenarios: A food delivery service company sees a dip in sales despite their efforts to increase their number of clients for this month. They then find out that their competitor recently implemented a smartphone app that allows customers to track orders. It might seem like little things, but the reality is that it …

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Amazon is the Most Visible Retailer in Mobile and Desktop

Retail giant Amazon continues to reign supreme in online shopping, this time surviving Mobilegeddon and being named as the most visible retailer on Google, both on desktop and mobile searches. The Seattle-based e-commerce company takes the top spot with a crushing margin of victory over other retailers.   Save Money, Browse Better Easily topping Walmart …

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Google says Video is a “Must-Have” for Successful Mobile Marketing

Google’s recent mobile-friendly algorithm update hows that mobile is the next frontier for digital marketing. A mobile-friendly site, however, should not only be your focus.   Video in Mobile In a recent post on Think With Google, the search giant tells us we shouldn’t ignore other aspects of a mobile marketing campaign, particularly videos. Google …

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Improving Your Content Strategy by Understanding Mobile User Context

There are millions of smartphone and tablet users out there, and their numbers just keep growing. Studies predict that by December 2014, about 25% of global internet traffic will be from mobile. Content has always played a huge role in marketing and website promotion, and with so many people constantly consuming content through their mobile …

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Android, Pandora to Provide In-Car Services

Multi-platform online marketing will need to include a new dimension because of this latest news: Google has teamed up with chip designer Nvidia and four giant car companies for the Open Automotive Alliance (OAA). Google will be developing Android-based in-car services for new Audi, GM, Honda, and Hyundai units. Seamless Switching of Devices “[There’s] still …

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Google Search Now Includes Android App Content in Results

Google search for Android users now includes app content in search results. Search results will now include options to view the content within an installed app, or allow users to quickly install an app into their Android device. Initial App Content Indexing in October 2013 Google started indexing app content for a select group of …

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Three Responsive Web Design Essentials

Responsive design isn’t just about making websites that look good no matter what device your visitors are using – you also need to get creative. When creating a responsive design, it’s easy for your web design company to oversimplify things and end up with a website that’s dull and unappealing. Engagement and user experience are …

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Three Tips for Better Mobile Optimization

You don’t have to look at several case studies and statistics to know how important mobile marketing and SEO is today. Try visiting the nearest Starbucks and you’ll find at least one person using apps, playing games, or browsing the internet with their mobile device. If you want to keep up with today’s internet users, …

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