PPC

SEO and PPC: Better Together

Building brand awareness and reaching out to customers are important if you’re running a small to medium business, competition is high, and with today’s digital age comes the frequently asked question, “How do you promote your brand online?”  Pay-per-click (PPC) and search engine optimization (SEO) are two of the most effective and widely used methods …

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PPC: What is a Quality Score and How Do You Improve Yours?

Success at PPC (pay-per-click) doesn’t require a large budget.  We’ve worked on enough campaigns in various niches to know this firsthand. For all our clients, the goal of our PPC management services is to maximize return of investment for every dollar spent. While a large marketing budget is a significant advantage, it doesn’t guarantee results. And there are …

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PPC Trends That Will Shape 2017 as A Good Year

2016 has been big for PPC. Right-side text ads became no more and were replaced by expanded text ads. Social networks, primarily Facebook, rose to be the primary channels for paid ads. Google also moved from desktop to mobile-first indexing, and local searching became the norm. With the said PPC updates, 2017 definitely leaves a …

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Google Dominates Again as World’s Top Media Owner

We rely on the Internet for a lot of things, and a recent report highlighted this dependence on web search by ranking the world’s top 30 media businesses—with Google claiming the top spot yet again.   Winning the Ad Market Google increased its dominance in global advertising revenues, way ahead of its nearest competitor, Disney. …

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Fearless and Proud: Champion Public Speaking in 10 Easy Ways

I’ve had my share of embarrassing public speaking moments and I can still vividly remember the times that I failed at being a presenter, a good one that is. For a long time, I have wondered how it went wrong and how I could have done it better, until I observed and got tips from …

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SEO & PPC Together for Stronger Results, Why Not?

Are you thinking of boosting traffic to your website? Do you need to choose betweenpay-per-click (PPC) advertising and search engine optimization(SEO)? If your goal is to dominate search rankings, and you have enough budget to spend, why not use both SEO and PPC strategies? Although SEO and PPC have been serving online businesses and individuals …

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Your Consumer Ratings, Now on Google AdWords

Prepare to put your best foot forward with Google’s new AdWords format, featuring Consumer Ratings Annotations. Customer ratings will now be displayed as part of your PPC ads in Google AdWords. Google AdWords samples the new format with Customer Ratings Annotations As you can see, the ratings go under your AdWords ad copy. Another version …

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Five Tips for Successful B2B Remarketing

Remarketing is a highly effective tool for retailers and ecommerce businesses. Even B2B brands can benefit from serving remarketing ads to warm leads that are already familiar with what they have to offer. The following tips can help you develop a successful remarketing campaign for your B2B business. 1. Prepare and Test Everything Set your …

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Google Announces Updates to AdWords Ad Rank Algorithm

Google quietly announced that they are updating their AdWords Ad Rank algorithm in order to incorporate some of the newer features they have added this year. The major focus of the updates involves one of their newer features released earlier this year – ad extensions. The improvements, according to Google, are meant to “let [Google] …

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