SEO

A Guide to Incorporating SEO into Your New Website

Digital marketing has become an essential part of a business’ overall marketing strategy, and the company website is the center of these efforts, as this is what receives organic traffic from new and potential customers. Despite this, many companies still don’t think about including search engine optimization (SEO) in their marketing efforts until slow business growth has affected their …

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SEO and PPC: Better Together

Building brand awareness and reaching out to customers are important if you’re running a small to medium business, competition is high, and with today’s digital age comes the frequently asked question, “How do you promote your brand online?”  Pay-per-click (PPC) and search engine optimization (SEO) are two of the most effective and widely used methods …

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How to Plan Success with Website Design and SEO

SEO has become a fundamental element in business, but many companies still do not recognize its importance. In most cases, they realize the need to apply SEO to their website when they see the lack of it adversely affects their online presence and sales. What they do not know is that SEO must not be …

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Be SMART: Match Your Marketing Goals with Your SEO Campaign

The need for an effective SEO campaign is fast becoming a top priority for businesses who want to maintain an edge over their competitors. Indeed, SEO services in the Philippines have seen an increase of clients in the past year, a trend which is predicted to continue as 2018 progresses. But while SEO is an …

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SEO & Content Marketing: It’s a Mix You Need

Startups often think that SEO and content marketing belong to two opposite sides of the marketing sphere, and that they have to choose one over the other. Some leave out content marketing and simply focus their efforts on SEO, and vice versa. Others compare SEO and content marketing side-by-side to determine which service will offer …

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A 7-Point Outsourcing SEO Checklist for Businesses

SEO has become an indispensable tool for businesses looking to boost their brand visibility online. It is likely to remain an integral component of digital marketing, with the impact of online search on the modern consumers’ buying journey. It is no surprise that businesses of all sizes and across all industries are embracing SEO. In …

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The Experts Speak: Tips on Hiring an SEO Company for Your Business

With the fast changes in the digital landscape, businesses need more than ever to be on top of their online marketing strategies. Among all online marketing services like Social, Pay Per Click, and Reputation Management, SEO is one the hardest to get businesses started with because results take a long time to appear. If you …

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Reaching Local Customers: Do Restaurants Need SEO?

Reviews are among the factors that drives the decisions of customers. Because it’s impossible to taste the food each restaurant offers, or go to every restaurant to check what’s on their menu, customers resort to the next best thing: finding out what others think about the restaurants they’ve tried. Customers look for Google reviews and …

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