How Social Media Gives Your Local Business an Edge

Social media has become a part of the Filipino lifestyle. In fact, the number of active social media users in the Philippines increased by 25%, with users spending a daily average of 4.17 hours on various online platforms. True to the statistics, the Philippines is the “most social nation” in the world.When Facebook reached the Asia Pacific, Filipinos were quick to create their own accounts, find people they know, and grow their friends list. And with apps, games, and everything Facebook keeps adding to their site, Filipinos became more enamored with using it as a means to connect. It… Read More

5 Ways to Get Your Company On Board With Your Social Media Strategy

Social media is integrated in your digital marketing efforts. With the current marketing landscape, and the prevalence of brands online, it seems counterproductive to limit your social media engagement. Rather than focus on a couple of posts each day, you should work on an online persona that your customers will like and enjoy seeing every day. [perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]When your social media campaign involves connecting with them, you build trust.[/perfectpullquote] Around 70% of Americans ask for opinions before making a purchase. They want to know what other people think about a particular service or product they’re… Read More

Changes in the Social Media Landscape: Are You Updating Your Strategies?

Social media channels are the big cheese perhaps right next to an even bigger cheese (Google) when it comes to online presence. Don’t believe it? Consider the chart from Statista below.Approximately 1.6 billion users are already on Facebook, and if you don’t want to miss out on this huge opportunity for your business, your digital marketing strategy has to include social media.So you have a profound respect for the power of social. As a matter of fact, you love engaging in social media. The problems is, it’s ever-changing. You cannot ignore these changes because your presence might be affected… Read More

Facebook Wins: What SMEs Can Learn from Big Brands

Small and medium enterprises serve as the major driver for growth in the Philippines. As statistics show, 99.6% of registered businesses in the country are in the SME sector. And this is expected to grow with the Philippines being the top-performing economy in the Southeast Asian region. This poses a question, “How do you win customers with thousands of SMEs that are likely to compete against your business?”One of your solutions comes in the form of social media: Facebook. The Philippines has around 42.1 million active Facebook users. With the convenience and the wide reach the social network provides,… Read More

Facebook Introduces New Features on the Audience Network

Facebook is following up their launch of the Audience Network with an expansion of ad formats that, according to the social network, will provide better outcomes for advertisers and users. The feature expansion includes more extensive use of Native Video, as well as unique formats for interstitials. According to Facebook representatives, these two are their best performing units in terms of driving engagement on the Facebook News Feed. Bringing them both off Facebook and onto their app monetization network will give app publishers more tools to present their products. It also helps Facebook gain revenue from the app market without… Read More

Improve Customer Service Social Media in 5 Easy Steps

The way you interact with customers can truly make or break your business. In a digital world where almost all consumers are connected, complaints are one click away and reputations can be destroyed with a simple ‘share’ button. All it takes to ruin an organization’s reputation are a few bad reviews, complaints, and stories of negative experiences. Similarly, good responses and great customer service can set you apart from the competition. In one survey, 54% of B2B marketers said they have generated leads from social media. Another research shows almost half of all US consumers take to social media to… Read More

Facebook Now World’s Most Used Tech Product, Ad Revenue Soars

Facebook has been on a roll these past few months. First came the launch of its Instant Articles, then the partnership with Shopify for the addition of a ‘Buy’ button, and then there was the report about users spending a lot of time on Facebook Mobile. Jump in Revenue Now, more positive news comes as the social media platform strengthens its hold on mobile advertisements by surpassing industry predictions. The social network’s ad sales rose to $3.8 billion during the second quarter of 2015, a 43% increase from a year ago. The numbers are more impressive for Facebook’s mobile ad… Read More

Instagram Improves the Desktop Experience

The regular progression of technology follows certain trends that are easy enough to trail and predict once they’ve been established. Occasionally, however, someone goes against the current for various reasons, which is what Instagram did when it upgraded its desktop platform. In addition to providing simple search functions, Instagram now has landing pages for geotags and hashtags. The desktop version now also allows users to see the top and most recent posts based on locations and hashtags. Moving to an “Older” Channel All of these functions first became available on the mobile app as early as June. But, as web… Read More