Social Media

A Guide to Incorporating SEO into Your New Website

Digital marketing has become an essential part of a business’ overall marketing strategy, and the company website is the center of these efforts, as this is what receives organic traffic from new and potential customers. Despite this, many companies still don’t think about including search engine optimization (SEO) in their marketing efforts until slow business growth has affected their …

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5 Tips for Finding the Best Digital Marketing Agency for Your Business

Admit it, one bad habit many business owners share is the desire to want to do everything themselves. Understandably, it can be difficult to hand over the reins, rely on other people to perform critical jobs, and trust that they can do a good job. As a business expands, however, it might not be able …

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How Social Media Gives Your Local Business an Edge

Social media has become a part of the Filipino lifestyle. In fact, the number of active social media users in the Philippines increased by 25%, with users spending a daily average of 4.17 hours on various online platforms. True to the statistics, the Philippines is the “most social nation” in the world. When Facebook reached the Asia …

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Being More Social: Get More Exposure for Your Personal Brand

A business – whether it’s a startup or an established one – needs a functional, well-conceptualized digital marketing strategy. That is a no-brainer. But, is your digital strategy limited to your company? No – you need one for yourself. Your personal brand’s presence is as important as your business’. Your customers want to learn about …

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Improving the Social Media Marketing Strategy for Your Resort

Social media has changed the way we do marketing. Sharing on Facebook, Twitter or Instagram is the new word-of-mouth – if you manage to break through social channels and even go viral, you can vastly increase your audience size. This is especially true for those in the travel, hotel and hospitality industries. Having a strong …

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Social Media for Lawyers: The Why’s and the How’s

Lawyers largely ignored social media until early 2012—when research groups started publishing studies on the massive potential of social media, and when the Law Society issued a social media guide for lawyers. By June that same year, Legal Futures reported that Twitter had become the key source of client referrals for lawyers. There was a …

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Real Estate Brands That Win at Digital Marketing in the Philippines

Digital marketing is playing bigger roles for real estate marketers, hotel owners, and resort owners today. These entities, which normally use traditional marketing, now turn to SEO for real estate and other digital solutions for promoting their properties – with goals varying from increasing awareness and visibility to garnering more sales, bookings, and reservations. In …

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Digital Marketing for Startups in 2017: Strategies that Still Work

It’s easy to assume that startups are at a disadvantage. They are small businesses that are just starting out, after all. But successful startups see their newness as an advantage; something to leverage. For them, though success comes at a high cost, failure is not an option. There is perhaps no better aspect than digital …

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SEO Commandments That Build Your Real Estate Brand

SEO has been an important buzzword for online marketers. With the changes in the digital landscape, there is a paradigm shift when it comes to marketing techniques. Businesses – big and small – now understand the importance SEO plays on their success. [perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]In the realm of real estate, SEO …

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