Earlier this week, Google officially released the Chromecast, a small HDMI dongle that could affect the online video industry in a big way. Chromecast allows users to transfer and stream content from mobile video and audio apps to their HDTVs. Stream and Queue Videos from Popular Websites and Apps Currently, the Chromecast can stream …
The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.
The Philippines was named the most emotional society in the world back in 2012, and that makes it even more important for local advertisers to appeal to their target markets’ feelings. There’s a lot we can learn from the local video advertising scene in terms of adding a more human element to your online video campaign.
What makes things go viral? Why do some videos get 10 million views while others don’t? Why do certain products get talked about more often than their competitors? How can a picture get shared to over hundreds of media channels? What is it about a silly dance step that makes it so appealing?
Wharton Marketing Professor Jonah Berger set out to answer these questions. According to Berger, viral marketing is not about luck, it’s also not random, and most definitely not about cats. “There’s a science behind it. We have to understand the psychology and the social transmission process.”