Web Development

A Guide to Incorporating SEO into Your New Website

Digital marketing has become an essential part of a business’ overall marketing strategy, and the company website is the center of these efforts, as this is what receives organic traffic from new and potential customers. Despite this, many companies still don’t think about including search engine optimization (SEO) in their marketing efforts until slow business growth has affected their …

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How to Plan Success with Website Design and SEO

SEO has become a fundamental element in business, but many companies still do not recognize its importance. In most cases, they realize the need to apply SEO to their website when they see the lack of it adversely affects their online presence and sales. What they do not know is that SEO must not be …

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Four Things You Need to Know About the Heartbleed Bug

Online marketers, website owners and Internet users have been on edge these past several days because of the so-called Heartbleed Bug. Many of you may be panicking over the security of your information, but before you reach any conclusions, I’d like to share with you a few things you need to know about the Internet’s …

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Google Will Switch to New Website Verification API in 2014

Here’s something that webmasters and website owners should know: Just before Christmas, John Mueller announced on the official Google Webmaster Central blog that they will be retiring the old website verification API method at the start of the year. According to Mueller’s post, they will retire the old verification API method on the 31st of …

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Google Expands Webmaster Tools to Show Smartphone Crawl Errors

It can be difficult to identify smartphone-specific problems on your website unless a smartphone user starts pointing it out. Your web developers might be so focused on troubleshooting and maintaining your website using a desktop computer that they might not even be aware of the problems smartphone users run into when accessing your website. With …

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How to Make the Most Out of Your 404 Pages

No matter how careful you are about your site structure, someone’s bound to land on your 404 page through an old link or because they mistyped a URL. Many marketers don’t realize that these pages offer a lot of opportunities to engage their website’s visitors. If your website has boring, generic 404 pages that simply …

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Three Simple Ways to Set Your Web Development Priorities

Backend web development is a complex process. A lot of effort and time goes into making sure a website looks great and performs well, and the amount of tasks that need to be completed throughout the duration of a project can be a bit overwhelming. The key to getting everything done is to know how …

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Matt Cutts Says There is No Downside to Using Responsive Design in Terms of SEO

Many website owners are hesitant about converting to responsive design because they worry about how it would affect their websites’ search engine optimization and PageRank. Matt Cutts addressed this concern in the latest Google Webmaster Help video. This video is Cutts’ response to the question: “Does a site leveraging responsive design “lose” any SEO benefit …

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Usability Testing: Three Myths that Need to Be Debunked

Usability testing is something you should never ignore when creating a website. It’s not something you should try doing – you need to do it to make sure your website is functioning and converting well. Usability testing can help you figure out where to focus your time and resources, preventing your efforts from going to …

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