Ranking for the name of your restaurant or bar is a must. But it’s not enough. You want to rank for geo-specific terms related to the restaurant business and your signature dishes.
Your future customers are local. They shop at the same place you shop and drive on the same roads as you. Target them with local search engine marketing for your restaurant or bar.
We don’t need to tell you how easy it is to type “Italian food” into your phone and get access to hundreds of options all vying for your taste buds. Optimizing to be the restaurant of choice means a strategy that puts your geographic location first.
A geo-specific on-page SEO strategy includes the basics of SEO with a local flavor. This means putting your location in the page titles, H1 and H2 headers, and making sure content paints an accurate picture of your restaurant while written in a way that is familiar to your local audience.
A local SEO strategy for restaurants differs from other strategies in that reviews are much more important. When choosing a restaurant, searchers usually require a certain number of positive reviews before making a decision. Managing your local reputation is critical for your local SEO strategy.