How To Set Up And Share Google Analytics | Truelogic

How To Set Up And Share Google Analytics

Why Install Google Analytics

Google Analytics is an important tool that helps monitor the behavior of your website’s visitors. Using the data you’ve gathered from Google Analytics, you can make changes on your website that can better address the needs of your visitors, giving them a better user experience.

Some of the important things you can learn from Google Analytics include:

  • How many visitors your website gets?
  • Where your visitors come from?
  • What devices do they use?
  • What websites do they come from?
  • Which pages on your website are the most popular?
  • How many visitors have been converted into leads or customers?
  • How you can improve your site’s speed?
  • What types of blog content your visitors like best?

Setting Up Google Analytics

There is a wealth of information to be collected from your website. To start, you’ll need to set up your Google Analytics account.

  1. First, sign in to your Analytics account or create one if you don’t have one yet.
    • Go to www.google.com/analytics
    • From there, either create an account for free by clicking “Start” sign in to your existing account by clicking “Sign in to Analytics.”
  2. Set up a property in your Analytics account. A property is a term used to represent your website or app, and will serve as the collection point in Analytics for the data from your site or app. Think of this as the tollgate to your website.
    • Click on “Admin” and select the account you want to create a property for.
    • In the “View” column > Menu > +Create Property. Select “Web.”
    • Enter a Name. Make it as specific and descriptive as possible so you know exactly what its for when you see it.
    • Enter the website URL.
  3. Once you’ve done that, you’ll want to generate filtered reports from the data you’ve gathered. This includes all data from a certain region, demographic, devices used, and more. To do so, set up a reporting view on Analytics.
    • Click on “Admin” and head to the account and property which you want to create a view for.
    • In the “View” column > Menu > +Create View.
    • Select either Website or Mobile App.
    • Enter a Name. Make it as specific and descriptive as possible so you know exactly what its for when you see it.
    • Select the “Reporting Time Zone.”
    • Click “Create View”
  4. Once you’ve created your reporting view, you can then add the tracking code to your website so that it can signal your website to begin collecting the data in your Analytics account.

Once you have the code in place on your website or app and have successfully set up your Analytics to your liking, you can then download the Analytics app from the Google Play store so that you can keep tabs on your reporting anytime, anywhere.

Understanding The Analytics Global Site Tag

The Basics

  1. Start with creating a GA property for the website you want to collect data from. This will give you the unique Tracking ID as well as a global site tag that contains your Tracking ID for your chosen property.
  2. Copy and paste the global site tag after the opening tag on each webpage you want to track.

Where Do I Find the Tracking ID and Global Site Tag?

Your Tracking ID and global site tag are located in the Property section of your Analytics account. To find it:

  1. Click on Admin on your Analytics account.
  2. Select an account from the ACCOUNT column.
  3. After that, select a property from the PROPERTY column.
  4. Then click Tracking Info > Tracking Code.

Where to Put the Google Analytics Tracking Code?

To use it, simply copy the entire code and paste it right after the tag on each page of your website.
To add the global site tag to your webpages:

  1. Copy the entire contents of the text box.
  2. Paste it immediately after the tag on each page of your site.

Setting Up Goals on Google Analytics

Once you’ve applied your code to your website, you’ll want to set up a goal on Analytics. You can find this under Admin on the Google Analytics menu and then by clicking on Goals under the View column.

Goals gives Analytics something to watch out for on your website, such as customers making a purchase or filling up a contact form.

To create a goal:

  1. Click “Admin” and go to the desired view.
  2. Under the VIEW column, click “Goals.”
  3. Click +NEW GOAL or Import from Gallery to create a new goal, or click on an existing goal to edit its current configuration.

You can create up to 20 goals on your website.

  • If +NEW GOAL and Import from Gallery are both not visible, then that means you’ve reached the maximum of 20 goals for the current view.

Data, especially in this day and age, is a powerful thing and can virtually make or break any company. Make sure your Analytics account is as secure as possible by limiting the amount of people who have access to it. You can customize how much information each user is privy to: whether they can access your Analytics at the account, property, or view level. Users you give access to at the account level will also have access to all the properties and views in your account. If they’re added at the view level, then they only have access to that view in relation to the permissions you’ve given them. Don’t worry, you can add, edit, delete, and change permissions and levels at any time.

To add a user, you first need to make sure they have a Google email account. Only users who have Manager Users permission at the account, property, or view level are allowed to add or modify users. You must note, however, that it is only those who have Manage Users permission at the account level have the power to delete users.

To Add a User:

  1. Sign in to Google Analytics
  2. Click on Admin then select whether you want to add users to account/property/view. (For this example, we’ll be using Account but you can swap out account for property or view and the steps will still be the same.)
  3. Under the Account column, click User Management.
  4. Look for the Account permissions list, click +, then click “Add users.”
  5. Enter all the Google email address of every person you want to add.
  6. Select the “Notify new users by email” if you want Google to alert them about the change.
  7. Select the permission you want.
  8. Click “Add.”

To Edit a User

If you feel the need to change the permission for any user at any level, you can easily edit it at any time. For instance, you can switch it from Edit to Read only. Remember, however, that permission granted at the account level automatically apply to the property and view level as well. Google follows the highest hierarchy when it comes to permission, meaning you cannot revoke your permission at the lower levels for any user but maintain it at a higher level. For instance, a user with edit permission at the account level will be able to edit the property and view as well. You cannot have an edit permission at account but only read at property and view.

To Modify the Permissions:

  1. Sign in to Google Analytics
  2. Click on Admin then select whether you want to add modify account/property/view. (For this example, we’ll be using Account but you can swap out account for property or view and the steps will still be the same.)
  3. Under the Account column, click User Management.
  4. Using the search box, find the name of the user whose permission you want to modify.
  5. Select the user name, then modify accordingly.
  6. Click “Save.”

To Delete a User:

  1. Sign in to Google Analytics
  2. Click on Admin then select the proper account.
  3. In the Account, Property, or View column, click “User Management.”
  4. Using the search box, find the name of the user whose permission you want to modify.
  5. Click on the check boxes of all the users you want to delete, then click “REMOVE.”

In Conclusion

Google Analytics should be every website owner’s best friend. While there are many analytics tools out there, Google Analytics is completely free, can be integrated with other tools and platforms, and is great at customizing reports. It can help your business improve by gathering data about your website’s visitors which in turn helps you understand more about them and their needs. By doing so, you can address them correctly, giving them a better user experience. Better user-experience generally leads to more conversions and more revenue for your business.

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