Case Study: E-Yellow Pages
EYP (Yellow-Pages.ph) is an online directory handled by the Directories Philippines Corporation (DPC). EYP is DPC’s online marketing solutions for SMEs. Launched in 1999, the website provides information about goods and services online and through mobile and social media. The company also provides value-added services to enhance the experience of users and advertisers alike.
When we began working on EYP’s website last January 2013, their main issue was many of their pages were not ranking on the SERPs at all. By creating new content, adding schema.org tags, updating their metadata, and implementing various content marketing strategies, we were able to boost their traffic and double the number of pages ranking for the first and second page of SERPs while reducing the number of unranked pages.