SEO has become a fundamental element in business, but many companies still do not recognize its importance. In most cases, they realize the need to apply SEO to their website when they see the lack of it adversely affects their online presence and sales.
What they do not know is that SEO must not be secondary in website design but rather a primary consideration in planning the layout of your website. If done right, SEO drives prospective customers to your business by ranking your site on the top positions on search engine results pages.
Building Your Website with SEO in Mind
A website that properly integrates SEO principles allows web crawlers to read and explore its pages easily. It makes the site recognizable by the search engine and ensures the first step to the site’s online visibility.
This requires careful and strategic planning. If your website makes it unclear for visitors to get to know your business, they will immediately click away and possibly move to a competitor’s site.
Optimize Your Website as Part of a Redesign
Even with an existing website, it is not too late to integrate SEO into it. In fact, this offers the opportunity to better optimize it. When redesigning your website, consider important factors like user experience and interface, mobile optimization, and appropriate web design principles that reflect your brand.
However, you must be careful in redesigning your site. Most businesses who overhaul their websites experience significant drops in traffic due to a number of reasons. It can be because of the sudden changes in the content or target keywords when the site is already ranking for these. In a poorly executed operation, all of the site’s ranking gains may be virtually eradicated. This is the worst-case scenario, and you do not want it to happen to your site.
How to Incorporate SEO During Site Redesign
While you may have an idea of your site’s problematic areas, it is advisable to conduct a thorough SEO audit of your website that will help you pinpoint all its strengths and weaknesses. If you’re working with a digital marketing agency, this is the first thing you need to request from them.
Check the keywords you’re tracking and look for other potential keywords that you can target and rank for. You may also want to include some relevant keywords in your URL strategically. Doing this will help boost your authority and significantly increase your click-through rate (CTR).
Make sure that your site is easy to navigate, doesn’t load too long, and is optimized for mobile use. Remember that most of the world’s internet traffic comes from mobile devices, meaning that the majority of your prospective clients are trying to find you and your content on their phones. A website optimized on the front-end will also entice visitors to stay and explore your page. Otherwise, they will immediately leave your site.
Carefully and Strategically Plan Your Success
The wonders of SEO won’t be evident overnight, but a site that’s well-thought out and well executed delivers astounding results. And since rankings and algorithms always change and develop, so should your site’s SEO strategy.
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