SEO | Case Study
From road signs to search results:
Rua Seguridad leads with AI-powered SEO
Rua Seguridad, a 100% Filipino-owned manufacturer and service provider of ISO-certified thermoplastic road marking paints, bitumen products, and application equipment, is ranking for top industry keywords, driving thousands in monthly traffic, and consistently generating MQLs. The turning point? Partnering with Truelogic to solve a key challenge: low digital visibility in a niche yet competitive B2B space.
Leveraging an AI-powered SEO strategy, Truelogic helps elevate Rua Segurida’s brand authority and significantly improves its search visibility across the Philippines.
The Challenge
Visibility on the Road Ahead
Rua has a strong brand equity offline but limited digital reach.
Their goals are clear:
- Be more discoverable across the Philippines
- Rank for key road marking search terms
- Become top-of-mind in a niche but competitive B2B space
To achieve these, they need a scalable, forward-looking digital strategy.
The Solution
AI-Powered SEO
- Semantic SEO to match complex, intent-driven queries
- E-E-A-T optimization to signal expertise and trust
- Structured data for enhanced search parsing and presentation
- Conversational content to increase snippet and AI Overview potential
- Consistent refreshes to keep content relevant and ranking
The strategy wasn’t just about driving clicks–it was about positioning Rua Seguridad as the go-to name for road safety and solutions in the Philippines. By enhancing discoverability and building brand authority through organic search, Truelogic’s AI-powered SEO approach supports Rua Seguridad’s long-term goal: expanding their reach, increasing visibility and leading the industry both online and on the ground.
The Outcomes
Though still in progress, the strategy has shown significant results:
43,839 organic users
from April 2024 to January 2025–a 14.2% YoY increase, and 106% of target*
80 Total Conversion
a 233.3% increase compared to previous year*
42 out of 46
optimized keywords have equity*
25 keywords
Targeted keywords on page 1
90 MQLs
with a 20% close rate so far**
With a flexible strategy aligned to Rua Seguridad’s business objectives, the brand is well-positioned for continued visibility, authority, and pipeline growth.
“Truelogic has been an incredible partner in helping Rua Seguridad grow our online presence. From keeping our website running smoothly to improving our search visibility and driving valuable leads, their team has been hands-on and responsive every step of the way.”
— Raiza Dadia, Marketing Communication Specialist, Rua Seguridad
*Traffic, conversion, and ranking performance cover April 2024–january 2025;
**MQL data reflects 2025 YTD
Ready to rank smarter?
AI-powered SEO isn’t just a trend– it’s the future of search visibility. Let us put your brand where your customers are looking– at the top.
