PPC Marketing
Services that Grow


Drive maximum ROI with pay-per-click marketing services that get the job done!

Generate High-Quality Leads

Discover why the Top 100 businesses work with us!

    Our Expertise is Your Success

    Through the use of search marketing best practices, such as keyword research, competitor research, and data analysis, our PPC advertising services drive clients’ paid media campaigns to reach 50% more profit.


    PPC services that Deliver the Goods

    We believe that every business is unique, which means that they have unique pain points as well. By understanding your brand from the inside out, our digital marketing agency develops PPC solutions that work.

    • Search Engine Marketing
    • Google Adwords
    • Google Display Ads
    • Google Remarketing
    • Google Shopping

    Ready to Get Better Results?


    Our Expertise is Your Success

    Through the use of search marketing best practices, such as keyword research, competitor research, and data analysis, our PPC advertising services drive clients’ paid media campaigns to reach 50% more profit.

    With years of experience in the digital marketing industry, our team knows when to implement the best ad strategies and reach audiences worth nurturing.

    As your trusted PPC ad agency, we develop customized Google ad strategies for your pay-per-click campaigns and integrate the latest online marketing trends to provide you with the keys to success.

    Frequently Asked Questions

    A pay-per-click (PPC) advertising campaign is a form of online paid advertising called Search Engine Marketing (SEM) that markets businesses using ads displayed on search engine results pages (SERPs). As the advertiser, you are charged by search engine companies like Google, Yahoo, or Bing only if a user clicks on your ad – hence the name, “pay per click”. 

    PPC ads are keyword- and content-based, just like search engine optimization-based content. They’re also ranked according to a Google Quality Score algorithm, which measures how well your ad was written compared to other ads, and how useful it appears to be to the user making the search using your keywords (i.e., according to their search intent).

    PPC advertising management campaigns depend on your marketing budget and objectives. You might be advertising a newly launched product or service or running a short-term promotion; promoting locally or globally.

    Think of your PPC ad budget as a ceiling cost; your actual ad spend will depend on how many successful clicks you get on your ads. The charge per ad click depends on the cost of the keywords you are willing to pay for, called keyword bidding. Once you’ve set and exhausted your budget, your ad will stop displaying. Your PPC marketing budget can range anywhere from $100 to thousands or dollars or millions of pesos.

    Pay-per-click ads are search engine based, so it’s a matter of choosing which search engines target the markets you’re trying to reach. Google is the most established platform, but there are others all over the world, like Yahoo, Bing, Baidu (China), and Yandex (Russia). For the English-speaking world, Google, Bing, and Yahoo are the ones that count.

    It all boils down to user intent. What is the user looking for? Is it urgent? Does your ad look like it meets their needs? If you’re what they’re looking for, yes.

    It also depends on the skill of your PPC management team or the PPC management company you hire to craft your copy and run your campaign. How you’ve crafted your ad copy and how visible it is matters. Just like organic (unpaid) search results, if your ad isn’t first on the top of the page, there are fewer chances it’ll be clicked on. So it needs to be well-written using the right keywords.

    The most classic search ads are classified as Text, Dynamic Search, or Call Ads.

    When a user enters a search on a search engine, well-written ads that match the user’s keyword phrases will display at the top of the page, above organic results. They’re clearly indicated as an “Ad”, together with a website address or phone number, a URL link, and a short meta description.

    Call ads are available on mobile phone search results.

    The next type is Shopping Ads, which appear to the right of a desktop search engine result. These are hybrid ads with a photo and copy description underneath, and the word “Sponsored” above them.

    Ads can also be displayed on Google search partner websites.

    Google has also just begun to roll out new search ad types on their mobile-based Discovery platform, in image or video format.

    PPC ads are displayed based on user intent, which is defined by the keywords they use, so it’s an effective way of targeting users with the direct intent to purchase a product or service based on what they are searching for. 

    Finding the best keywords is dependent on knowing your customers and understanding the way they intend to search for you online. To find the best keywords and best ad budget campaign around them, you can use a platform like Google Keyword Planner or other mainstream keyword search platforms like Ahrefs, Semrush, or Moz Keyword Explorer.

    Good PPC management campaign depends on in-house PPC experts or PPC marketing agencies, a service usually offered alongside other digital marketing services. Good campaign performance relies on keyword research, ad copy, budget management, and good landing page creation. 

    If you don’t have the in-house expertise for digital advertising, talk to us.

    We’ll help you set up a successful campaign. We are experts at Google Adwords management, copy creation, campaign management, and evaluation.

    Success by Design

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    We’re always on the lookout for new projects and clients.

    If you have an idea for a project, talk to us now!