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PPC

How to Measure Your PPC Campaign’s Success
PPC

How to Measure Your PPC Campaign’s Success

Pay-per-click (PPC) campaigns are a vital aspect of online marketing, especially for businesses that want…

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The Biggest Pay-Per-Click Advertising Trends of 2023
PPC

The Biggest Pay-Per-Click Advertising Trends of 2023

PPC, or pay-per-click, can increase brand awareness while generating an average ROI of 200%. Let…

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What Does Your Google Ad Quality Score Actually Mean?
PPC

What Does Your Google Ad Quality Score Actually Mean?

What is the Google Ad Quality Score? The Google Ad Quality Score is a diagnostic…

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Can Google Performance Max Truly Deliver Optimal Results?
Digital Marketing | PPC

Can Google Performance Max Truly Deliver Optimal Results?

Advertising has grown exponentially since the 2000s. We’ve witnessed how–from being the centerpiece of marketing–radio…

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Expand Your Reach with Google Ad Extensions
PPC

Expand Your Reach with Google Ad Extensions

So little space, so much to say. Brands’ advertising and marketing teams always have the…

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Why Have You Not Integrated Your SEO and PPC Campaigns?
PPC | SEO

Why Have You Not Integrated Your SEO and PPC Campaigns?

Taking a brand’s online presence to new heights requires business owners to understand two key…

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How To Stretch your Digital Marketing Budget for PPC Advertising
PPC

How To Stretch your Digital Marketing Budget for PPC Advertising

There are so many ways to put together a marketing plan and a marketing budget…

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Lead Generation on Google Ads: Choosing the Platform for You
PPC

Lead Generation on Google Ads: Choosing the Platform for You

Any lead generation strategy will consider PPC advertising.   This article discusses how to use Pay…

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What to Do When the Cookie Crumbles: The End of Third Party Data
Digital Marketing | Email Marketing | PPC | Uncategorized

What to Do When the Cookie Crumbles: The End of Third Party Data

One of the latest topics of conversation in digital circles is the impending disappearance of…

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Digital Marketing Education: Notable Digital Marketing Courses of 2021 (Part 2)
Digital Marketing | Online Learning | PPC | SEO | Web Design

Digital Marketing Education: Notable Digital Marketing Courses of 2021 (Part 2)

In this second part, we’d like to mention other courses in various segments of digital…

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Latest Posts

Optimizing your code can significantly speed up your website

Don’t Let Slow Websites Kill Your Business: Top 10 Tips to Speed Up Your Site

Posted on March 16, 2023
In today’s fast-paced digital world, a slow website can be detrimental to your business. Not only does it turn away potential customers, but it can also negatively affect your search...
auditing your website in 2023

Truelogic Episode 51 Recap: Auditing Your Website in 2023

Posted on March 14, 2023
Podcast Transcription Are your website performance dipping? Are visitors complaining about their experience on your site? Has it been a few years since the last update? Then it may be...
How to Measure Your PPC Campaign's Success

How to Measure Your PPC Campaign’s Success

Posted on March 9, 2023
Pay-per-click (PPC) campaigns are a vital aspect of online marketing, especially for businesses that want to attract more leads and customers. In fact, a survey by Search Engine Land found...
Why Short-Form Video is the Most Powerful Marketing Tool

Truelogic Episode 50 Recap: Why Short-Form Video is the Most Powerful Marketing Tool Right Now

Posted on March 8, 2023
Podcast Transcription Short-form content’s popularity is rapidly rising. Many people, especially younger generations, are watching videos that are less than one minute long. Major social media platforms are now offering...
facebook messenger ads

Ultimate Guide to Facebook Messenger Ads in 2023

Posted on March 2, 2023
Facebook Messenger Ads are a powerful marketing tool that can help you reach potential customers and drive sales. These ads can appear as a sponsored message, an image or video,...
Bard vs ChatGPT

Truelogic Episode 49 Recap: The Artificial Intelligence War: Bard vs ChatGPT

Posted on March 1, 2023
Alphabet, the parent company of Google, and Microsoft are in a race to become the dominant player in the AI chatbot market with the recent launch of Google’s “Bard” and...

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