Google Ads | Case Study

Booked Solid:
Asian Eye Institute’s Google Ads Win

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Asian Eye Institute is a trusted name in eye care, serving patients across the Philippines, renowned for their expert ophthalmology and advanced optical solutions. In 2024, their team set their sights on standing out in a crowded digital landscape, with a mission to prove that digital ads can deliver real, high-value patient bookings in a tightly regulated healthcare space

The Challenge

Breaking Through Skepticism and Market Noise

AEI’s dilemma? Keep sinking budget into underperforming ads or risk falling behind by staying traditional.

  • Stuck paying 4,000+ per appointment inquiry, nearly triple the industry norm, AEI was also seeing less than two-thirds of inquiries turn into real bookings, making every peso a stretch
  • Even with clicks and calls coming in, AEI’s real challenge was bigger: turning online interest into appointments that actually showed, especially as December’s drop-off loomed and every slot mattered.

They needed a smarter strategy to turn clicks into measurable bookings.

The Solution

Always-On Google Ads with Relentless Optimization

  • Truelogic reset expectations on campaign timelines and always-on optimization, not periodic bursts.
  • Ads didn’t just show up, they adapted in real time—and smarter. Performance Max combined sharp creative with AI-driven targeting to put AEI’s key services in front of ready-to-book patients, maximizing ROI and turning ad spend into real bookings.
  • Throughout, Trulelogic balanced AEI’s top service lines with overlooked, low-hanging fruit opportunities competitors missed; making wins visible early and earning buy-in from management to double down on what worked.
  • Despite ad platform limits (no remarketing for medical), campaign structure was tuned month-on-month.

The Outcomes

From Expensive Clicks to Industry-Leading Bookings

367 bookings

Peak number of confirmed bookings

90%+ reduction in CPC

Cost per conversion fell from ₱4,100+ to under ₱200

Exceeded Industry Standards by 25 to 500%

of search and display CTRs

400 to 1200% more efficient CPCs

compared to typical health industry benchmarks

“Truelogic has played a key role in helping Asian Eye optimize our Google Ads strategy. With their support, we’ve seen stronger lead generation and improved search rankings. Their expertise has made a meaningful impact on our digital performance.”

— Aizel Maquimot, Marketing Specialist , Asian Eye Institute

Your Growth Story Starts Here

Asian Eye Institute isn’t chasing clicks, they’re filling calendar slots and keeping eyes healthy across Manila. Ready to do the same?

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