SEO | Case Study
From Page One to AI Overviews: Devtac’s SEO Breakthrough
Devtac is an established software development company that specializes in consulting, integration, implementation, and development of CRM and other Digital Transformation Systems. As a Zoho Premium Partner, they’ve built a reputation for delivering CRM expertise, custom software development, mobile app solutions. Their clientele ranges from SMEs to large enterprises, but in the digital space, they were competing in one of the toughest arenas out there: Zoho-branded search terms.
The Challenge
Competing for Visibility in the AI Era
With global brands like Zoho dominating search, Devtac struggled to stand out. Ranking for Zoho-related searches, among the most competitive categories, meant breaking into results where even established players struggled for visibility. The rise of AI-driven overviews made the challenge even steeper, demanding optimization not just for rankings but also for AI citations.
The Solution
Optimizing for the Future of Search
Truelogic developed an AI-first SEO strategy tailored to Devtac’s niche. This meant structuring content and landing pages to signal expertise and authority to both search engines and AI models. We prioritized high-intent Zoho-related keywords, refined Devtac’s site architecture, and built a content strategy designed to surface in AI overviews. Over time, this dual-focus approach, page-one rankings plus AI visibility, pushed Devtac from competing to leading in its category.
The Outcomes
Winnings by the Numbers
+337% organic user growth
from November 2024 to May 2025
97.3% YoY growth
number of organic users, reaching 1.9K in just 6 months.
6.8K sessions recorded
sessions with a healthy 46–54% engagement rate across channels.
168% increase in total site traffic
from November 2024 to May 2025
32.5% of site traffic is from Organic Search
Driving 1.4k users
75% of increased engagement rates
on Zoho-related landing pages, showing intent.
Standout Keyword Ranking Wins
- Zoho CRM Philippines – Featured in AI search results + Position 3 on Google after Zoho itself.
- CRM Provider Philippines – Featured in AI search results + Position 5 on Google.
- CRM Solutions Company – Position 7 on Google after Zoho.
- SugarCRM Philippines – Featured in AI search results + Position 5 after SugarCRM.
- SuiteCRM Philippines – Featured in AI search results + Position 2 after SuiteCRM.
From Competing to Leading in Key Search Categories
- Broke into the top positions for high-intent, competitive Zoho-related searches.
- Secured first-page rankings for multiple industry-specific keywords.
- Increased overall keyword footprint across high-value search categories.
- Strengthened brand authority in the CRM and BPO solutions space.
Be Seen Where It Matters Most
Devtac proved that brands can win in both page-one rankings and AI search results. Ready to do the same? Let’s talk.
