Protect Your Traffic and Rankings with a Website Migration Service
Are you doing a website redesign or overhaul? Don’t let your hard-earned rankings and traffic vanish overnight. Our website migration service ensures your SEO equity stays intact—and recovers fast—so your business continues to grow even after a major digital shift.
Website Redesign? Don’t Lose SEO Ground with Website Migration
If you’re redesigning your website, you need to consider migration. Migrating a website isn’t just about transferring files or changing layouts – it’s a delicate process that, if mishandled, can tank your search performance and hurt your bottom line. That’s where we come in.
At Truelogic, our website migration process is designed to minimize disruption, protect your search visibility, and prepare your new site for long-term SEO success.
Let’s explore what a proper migration looks like – and why SEO should always be part of the conversation.
What is Site Migration SEO and Why it Matters?
A website migration describes any significant change that affects your site’s visibility in search engines, typically changes to the site’s location, platform, structure, content, design, or UX. All of these require Google to re-crawl, re-index, and reassess your website.
Since it’s a meticulous process, problems can arise without proper planning. So, why is website migration crucial?
01. Loss of traffic
Without proper redirects and preservation of content, a migration can cause a sudden drop in organic traffic. For enterprise websites, this means losing thousands of visits daily, impacting lead generation and revenue.
02. Drop in Rankings
Even minor migration errors can cause rankings to plummet, especially for competitive, non-branded terms. Websites with high visibility risk losing top SERP positions overnight. A well-planned and strategically executed migration preserves your SEO equity.
03. Lost Backlinks
Backlinks fuel your domain authority. If URLs change without proper redirection, all those earned links lead to 404 pages, wasting SEO value. Losing hundreds of valuable backlinks can drastically reduce visibility.
04. Crawling/Indexing Issues
Incorrect sitemap updates, broken links, or missing redirects confuse Googlebot, leading to poor indexing. This means thousands of unindexed pages. Google recommends ensuring crawlability with updated XML sitemaps, robots.txt files, and a logical site structure to keep your content visible and accessible in search.
When Should You Consider SEO Migration?
Redesign or Rebuild of the Website
Incorrect sitemap updates, broken links, or missing redirects confuse Googlebot, leading to poor indexing. This means thousands of unindexed pages. Google recommends ensuring crawlability with updated XML sitemaps, robots.txt files, and a logical site structure to keep your content visible and accessible in search.
CMS Migration
Switching content management systems can streamline your workflows—but it also comes with technical implications. CMS migrations often change how URLs are structured, how pages are rendered, or how metadata is handled.
Each platform behaves differently under the hood. Without expert site migration SEO oversight, this shift can lead to crawl errors, lost pages, and duplicate content.
Structural Changes
Sometimes businesses need to rework their website structure for better navigation or scalability. But moving pages around or changing URLs without proper 301 redirects or internal link updates can lead to broken links and a loss of keyword rankings.
This is where a professional website migration SEO strategy becomes essential.
Domain Name Change
Changing your domain name is one of the most sensitive types of migration. It signals to search engines that your entire digital identity has moved.
Without a careful plan, this can confuse search engines, causing a loss in rankings, traffic, and even customer trust. Our SEO migration services make sure the transition is as seamless as possible
Multisite to Single Site Migration (or Vice Versa)
Consolidating multiple websites into one or splitting one site into multiple domains is risky. Professional website migration helps you merge or separate properties without losing the SEO value each part has earned.
Ready to Migrate Your Website?
Seamless Website Migration from SEO Experts
Many businesses that migrate without expert guidance experience significant performance dips that take months to recover from—if they recover at all.
At Truelogic, we specialize in website migration SEO, crafting detailed plans that map old URLs to new ones, preserve your metadata and site architecture, and ensure all redirects are clean and SEO-friendly. We keep your equity safe while laying the foundation for better performance. Here’s how we do it.
Development Sprint
During this phase, we work closely with your team or web developer to make sure your new site is built for search. We guide your website architecture, recommend SEO-friendly URL structures, define clean navigation labels, and start mapping your redirects. We also begin keyword tracking, so we know exactly how your visibility evolves throughout the process. By integrating SEO during the build (and not just after), we help prevent costly rework and ensure your foundation is technically sound from day one.
Success by Design
+15% Organic Traffic Post-Migration
When a major Philippine bank underwent a full website rebuild, Truelogic was brought in to ensure the transition didn’t compromise its
We zero in on the metrics that matter most to the business and obsessively work to achieve those targets. And of course, every business wants to be ambitious, but we’re famous for setting expectations about what is achievable and what is not.
+10% in Organic Traffic
We consolidated a merchandising company’s multiple microsites into one. Post-migration, the unified website saw a 10% boost in organic traffic and improved domain authority.
+32% in Organic Traffic and Retaining 97% of Keyword Equity
A beauty e-commerce brand revamped its site with our SEO migration services. We achieved a 32% increase in organic traffic while retaining 97% of keyword equity—proving redesigns can improve, not hurt, performance.
