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Retargeting

Buyer Personas for Social Media
Retargeting | Social Media

How to Design a Targeted Buyer Persona for Social Media Marketing

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Ad Retargeting: PPC Campaigns That Win Back Customer Attention

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Latest Posts

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Zero-Click Searches: Adapting to Changes in User Search Behavior

Posted on June 18, 2025
Remember the good old days when ranking first on Google meant getting a flood of clicks to your website? Fast-forward to now: users often get their answers without even clicking...
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Navigating Google’s AI-Enhanced Search

Posted on June 12, 2025
Introduction: AI’s Evolution in Google Search The integration of Artificial Intelligence (AI) into Google Search is fundamentally reshaping user interaction with search results. SEMRush ran an analysis of 200,000 Keywords...
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VAT on Digital Services: What You Need to Know

Posted on June 5, 2025
Starting June 1, 2025, the Philippine government officially requires non-resident digital service providers (DSPs)—including Google, Facebook (Meta), and TikTok—to collect 12% value-added tax (VAT) on their services. This is part...

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