Facebook Graph Search provides a lot of opportunities for businesses to learn about their audience and demographic. You can go beyond the data and statistics you see in Facebook Insights simply by using specific search queries in Graph Search, or selecting the right options under “Refine This Search” when you search for “People who like [Your Brand]”.

“People who like [Your Brand] and live in/near…”

This query is useful for finding out where your business is most popular, or seeing how well your local business is faring with customers within the area. You can specify a city or state in your search, or search for people who live near a specific location.

Example queries:
- People who like TrueLogic Online Solutions Inc. and live in Makati, Philippines
- People who like TrueLogic Online Solutions Inc. and live near Quezon City, Philippines
Related refined search options:
- Current City
- Hometown
- Live Near

“People who are [Age] years old and like [Your Brand]”

Facebook Insights offers good age information, but graph search can pull up more specific results. You can search for people who are a certain age, fall within a specific age range, or are “older than” or “younger than” a specific age.

Example queries:
- People who are 22 years old and like TrueLogic Online Solutions Inc.
- People who are older than 30 who like TrueLogic Online Solutions Inc.
Related refined search options:
- Age Range

“People who like [Your Brand] and are…”

You can search for people who like your business who have specific profile information. For example, you can search for people who like your business and are married, or are part of a specific Facebook group.

Related refined search options: Relationship, Following, Admins of, Members of

“Places visited by people who like [Your Brand]”

Knowing where people who like your business like to travel can help you find opportunities for business expansion, or find possible competitors for your local business. The search results even include a map indicating all the locations listed.

Example queries:
- Places people who like Truelogic Online Solutions Inc. visited
- Places visited by people who like Truelogic Online Solutions Inc.
Related refined search options:
- Visited
- Checked-In

“People who liked [Your Brand] and…”

Use this query to find out what other brands, locations, and hobbies your target market likes. You can also try searching for “Pages liked by people who like [Your Business]” to get a complete list of pages they like.

Example queries:
- People who liked Truelogic Online Solutions Inc. and Fully Booked
- People who liked Truelogic Online Solutions Inc. and writing
Related refined search options:
- Likes (will only show specific pages or pages liked by you or your contacts)

“Apps used by people who like [Your Brand]”

Using this query will pull up a list of apps people who like your business use. This search is particularly useful if you’re looking to create your own Facebook app.

Example queries:
- Apps used by people who like Truelogic Online Solutions Inc.
- Games used by people who like Truelogic Online Solutions Inc.
- People who used Twitter and like TrueLogic Online Solutions Inc.
Related refined search options:
- Apps They Use (appears when you search for people who like your page; will only show specific apps)
- Type (appears when you search for apps used by people who liked your page)

Facebook’s graph search makes it easier for people to find you, and makes it easier for you to learn more about them. Contact us to start optimizing your Facebook page for graph search.