No matter your line of business, people will continue to search for it online. When they do, you need to be on top of the search engine results pages, waiting to be clicked. This is one of the main reasons SEO continues to soar as a valuable marketing asset for any business. However, with SEO services popping up online, how do you determine which SEO agency is legitimate and which ones are just riding the bandwagon?
SEO in the Philippines is growing, however, selecting the right partner remains to be a careful process that requires thorough investigation and analysis. You need to know the capabilities of the firm, determine their limitations, and gauge your compatibility with the provider you select. You will be working with your SEO provider very closely, so you need to make sure that the partner you choose understands your business goals and that you share the same attitude towards working together.
The following tips should help you decide if we are the right SEO firm for your business. These should also help you when evaluating other SEO firms for competency and compatibility with your business.
Establish Your Needs
Determine what solutions you really need before you go out and talk to various search engine optimization firms. Are you simply looking for web design services to optimize your website for SEO a well as make it more responsive? Do you want an aggressive search optimization campaign, social media management, or paid search solutions? Or have you been hit by algorithm updates and you need a website audit and link clean-up? Knowing what services you’ll be needing will help you limit your choices to the agencies offering these solutions.
If you’re not yet sure of what services you need, define your goals. What exactly do you want to achieve – an increase in leads, a boost in sales? What period are you looking at for achieving these goals? This information will be useful for gauging whether we can deliver the results you want, and it’s a good starting point for negotiating the service levels we will provide as your SEO firm.
Shop Around and Compare
We want you to feel at ease when you choose us as your provider, which is why we encourage you to research before you make a decision. It’s important for you to shop around and compare solutions in order to see where the differences lie. Most agencies offer free consultations in order to demonstrate their capabilities initially. Make sure to ask for a proposal and pricing schedule and listen to their suggestions in order to analyze more accurately.
Get Relevant Case Studies
The best way you can tell if a firm can get the job done for you is to look at what they did for similar clients. Requesting case studies about clients in similar industries helps you understand the process that we will be using for your campaign better. You will see the strategies and preferred platforms, the results after the tasks are completed, and the results that can be traced back to each step of the process. It’s important for you to choose a company that either specializes in your field, or a provider that has at the very least done digital marketing or content marketing for clients in a similar field as you. This ensures a more accurate understanding of your goals and proper selection of online marketing solutions.
Go Deeper than the Technical Stuff
With more people prefering no-contact transactions, it’s one more reason to put more effort in making your online business work for you. Whether it’s quality SEO or making your website responsive in any device, you need to partner with professionals who you can make you feel secure and confident about letting them work on your business. When interviewing different SEO companies during your search, make them tell you stories about their experience as SEO firms. Looking at their technical qualifications and listening to recommendations from your peers will only go so far as tell you how competent they are and how much they know about their methodology. Asking them to tell stories will help you measure your compatibility better. Ask questions like “What do you consider your best campaign?” or “What was your most challenging task and how did you deal with it?” in order to gauge their reactions and their attitude towards different tasks. We do the same to our clients – we ask questions and let them ask us in order to ensure compatibility on both ends.
These four basic tips are a good base to work with when shopping around for an SEO provider in the Philippines. We’d be very happy to answer any questions you have and discuss strategy with you. Talk to us today and we’ll show you what we can do for your business.
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Clayton Wood is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps small and large businesses achieve their goals for themselves, their families and their communities. He’s managed thousands of online marketing campaigns across the globe, helped start ups be profitable in three different countries for over 6 years.