The idea of marketing your own business can be intimidating, especially when you have a small business and a limited budget. The good news is that promoting your company does not have to cost you an arm and a leg. If you are starting out, these strategies can help you advertise your business effectively and put your name in front of potential clients.
Social Media Advertising
Advertising using social media is a cost-effective way to boost the visibility of your business. Employing a social media strategy will significantly raise your brand recognition, as you will have the chance to interact with your target audience.
If you’re looking to utilize social media to promote your business, go with Facebook ads. The cost of advertising on Facebook typically ranges from $0.31 to $0.61 per click, depending on factors like ad quality, the size of your audience, and your chosen industry.
When your budget is tight, you can tell Facebook how much you’d like to spend on advertising. If your promotional budget is $50, for instance, Facebook will obtain as many results as it can for the specified amount.
Apart from setting your own budget, try using remarketing ads, which Facebook refers to as custom audiences. The idea behind this strategy is simple: When visitors interact with your brand, a code within your site tags them to allow for proper tracking. While they scroll through their Facebook feed, your ad will come up to let them know what they’re missing.
A smart way to make the most of Facebook remarketing is to consider the overall goal of the ad, instead of running the ad continuously until you use up your entire budget. If you’re running a limited-time discount on a product, for example, you can run the ad aggressively only at the time of the sale to a remarketing list that viewed one of your product pages, but failed to convert.
Using display ads enables you to highlight your products and services on websites in a wide range of formats, such as images and text. The primary goal of display advertising is to widen your online visibility and sell more products online. Banner ads and pay-per-click (PPC) ads are a couple of display ads that deliver results and obtain a positive response from web visitors.
If you have a small budget, PPC advertising is an excellent option to market your business. This form of advertising lets you pay to get visitors to your website rather than obtaining those visits organically. When a PPC campaign is performing correctly, the fee is trivial, as the visit that leads to a sale is worth more than what you pay for it.
If you are interested in implementing cost-effective PPC advertising to promote your business, our professional PPC services provide maximum ROI for every penny spent. We have a team of certified Google AdWords specialists that has worked on hundreds of PPC campaigns for various niches. Additionally, we combine our expertise with technology to deliver a solid PPC strategy that drives results to businesses.
This promotional tool allows you to reach out to millions of individuals without spending so much of your marketing budget. Producing budget-friendly videos is now possible thanks to state-of-the-art technology as well as inexpensive video cameras, editing suites, and other video production equipment.
On top of being affordable, video advertising lets you convey your marketing message more easily and effectively, as this tool appeals to various senses. The use of images and sound elicits a better understanding of a concept.
If you plan to advertise your business using videos, tap on the power of YouTube. The cost of advertising on YouTube is between $0.10 and $0.30 per view, depending on your targeting and video quality. When you want to optimize your advertising budget, start small. It’s not uncommon to set an initial budget of $3 to $5 per day. Once your ROI increases, go ahead and raise your budget. Remember that you can adjust your budget any time.
Deals or Giveaways
People love freebies. So, take advantage of this opportunity by offering a giveaway or a good deal on your business website. It is a great way to get more business and attract more consumers to purchase your products or services.
When giving away deals or free stuff as a way of promoting your business, remember that you don’t have to offer anything big. Small things, such as a percentage off on an item or a coupon code for free shipping, will do the trick. The business generated by these excellent deals will have people sharing the good news with their friends and family.
Looking to promote your business online without breaking the bank? Get in touch with us, and we’ll show you what we can do for your business.